中新网衢州8月2日电 (钱晨菲)8月2日，由台盟浙江省委会、衢州市委统战部主办的“数字赋能文旅体融合”之江同心·经济圆桌会议在浙江衢州举行。来自台盟中央、长三角台盟组织、浙江省内台盟组织及专家学者的200余位代表齐聚一堂，共同探讨如何利用数字化技术推动浙江文化旅游体育产业的融合发展。
全国政协委员、台盟浙江省委会主委、浙江省台联会长陈清莉在会上表示，旅游业已成为新兴的战略性支柱产业，中共二十届三中全会为文化和旅游领域改革创新与高质量发展提供了强大动力。她强调，数字化是实现文旅体产业融合的关键手段，对于提升产业竞争力具有重要意义。
在主旨演讲环节，浙江工商大学旅游与城乡规划学院院长项国鹏提出，当前景区数字化存在数据挖掘不足、文创产品创新性不足等问题。他建议利用数字化手段，结合年轻人喜好的方式，推广南孔文化、诗词文化。浙江大学旅游研究所副所长周永广、北京第二外国语学院旅游科学学院教授王金伟、浙江旅游职业学院教授王忠林等专家也从不同角度分享了他们对数字化赋能文旅体产业的见解和建议。
浙江天迈文化科技有限公司副总经理汤申丹在参观孔氏南宗家庙后，提出了利用科技手段增强互动体验的建议，以提升游客对孔子文化的感知。
会议期间，与会代表还考察了柯城运动休闲产业项目，深入了解了当地文化旅游体育产业的融合发展情况。通过本次圆桌会议，与会专家学者为浙江文旅体产业的数字化转型和融合发展提供了宝贵的建议和思路。
英语如下：
Title: “Zhejiang Cultural and Tourism Experts Unite to Chart New Paths for Digital Empowerment”
Keywords: Cultural and Tourism Integration, Digital Empowerment, Expert Roundtable Conference
Content:
HONG KONG, Aug. 2 (Xinhua) — A “Digital Empowerment of Cultural and Tourism Integration” conference was held in Quzhou, Zhejiang province, on Aug. 2. The event, hosted by the Zhejiang Branch of the Taiwan People’s Association and the Quzhou Municipal Committee of the United Front Work Department, brought together more than 200 representatives, including experts and scholars from the Central Committee of the Taiwan People’s Association, organizations from the Yangtze River Delta, and within Zhejiang province, to discuss how digital technology can drive the integrated development of cultural, tourism, and sports industries in Zhejiang.
At the conference, Qin Lili, a national congressman, the chairwoman of the Zhejiang Branch of the Taiwan People’s Association, and the president of the Zhejiang Association of Taiwan Compatriots, said that tourism has become a new strategic pillar industry. The Third Plenary Session of the 20th Central Committee of the Communist Party of China has provided strong impetus for reform, innovation, and high-quality development in the cultural and tourism sector. She emphasized that digitalization is a key means to achieve the integration of cultural, tourism, and sports industries, and it is of great significance for enhancing industrial competitiveness.
During the keynote speech, President of the Tourism and Urban Planning College of Zhejiang University of Economics and Commerce, Tian Gang, pointed out that there are deficiencies in data mining and insufficient innovation in cultural and creative products in the current digitalization of scenic spots. He suggested using digital means to promote the cultural heritage of the Southern Confucius Temple and poetry culture in a way that appeals to young people. Experts such as Zhou Yongguang, deputy director of the Tourism Research Institute of Zhejiang University, Professor Wang Jinwei from the Tourism Science College of Beijing International Studies University, and Professor Wang Zhonglin from the Zhejiang Tourism Vocational College also shared their insights and suggestions on how digital empowerment can benefit the cultural, tourism, and sports industries.
After visiting the Southern Confucius Family Temple, Vice President of Zhejiang Tianmai Cultural Technology Co., Ltd., Tang Shendan, proposed using technological means to enhance interactive experiences to improve tourists’ perception of Confucian culture.
During the conference, delegates also inspected the Ke District sports leisure industry project to gain a deeper understanding of the integrated development of cultural, tourism, and sports industries in the local area. Through this roundtable conference, the experts and scholars provided valuable suggestions and ideas for the digital transformation and integrated development of cultural, tourism, and sports industries in Zhejiang.
【来源】http://www.chinanews.com/gn/2024/08-02/10262694.shtml
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