中央网信办近日启动了“清朗·网络直播领域虚假和低俗乱象整治”专项行动，旨在规范网络直播市场，提升网络直播行业整体水平。该行动为期一个月，将重点整治五类突出问题，包括虚假人设营销、伪科普乱象、传播软色情信息、扰乱社会秩序以及欺骗消费者销售假冒伪劣商品。
行动中，中央网信办要求各地网信部门周密组织部署，全面排查整治，并强调要通过专项行动督促指导属地网站平台加强网络主播规范管理。这包括强化专业资质认证管理，在需要较高专业水平的领域加强对主播资质的核验，并在显著位置展示其认证材料，同时对无资质或假冒专业人士身份的账号依法依规依约处置。
此外，行动还要求强化用户行为规范，依法依规依约引导网络直播用户文明互动、理性表达，加强评论环节管理，处置不良行为，并引导用户合理消费，避免非理性打赏。同时，优化推荐机制，加强算法推荐和流量分配管理，提升主流价值引领，坚决制止“流量向恶”和“劣币驱逐良币”的问题。
通过这些措施，中央网信办旨在推动网络直播行业健康有序发展，营造清朗的网络空间。
英语如下：
News Title: “Action to Clear the Atmosphere: Combatting False and Vulgar Disorders in Online Live Streaming”
Keywords: Rectification, Livestreaming, Disorder
News Content: The Cyberspace Administration of China (CAC) recently launched a special action titled “Clear and Bright – Rectification of False and Vulgar Disorders in the Online Livestreaming Sector,” aimed at standardizing the market for online livestreaming and elevating the overall level of the industry. The campaign, which lasts for one month, will focus on addressing five major issues, including the promotion of false personas, pseudoscience, the dissemination of soft pornographic information, disruption of social order, and deceiving consumers into purchasing counterfeit goods.
During the campaign, the CAC requires local cyberspace departments to carefully organize and deploy, conduct comprehensive inspections and rectifications, and emphasize the need to use this special action to urge and guide local website platforms to strengthen the standardized management of network broadcasters. This includes strengthening the certification management of professional qualifications, enhancing the verification of broadcasters’ qualifications in areas requiring high professional standards, and displaying their certification materials in prominent locations. At the same time, accounts without qualifications or pretending to be professionals will be handled according to law, regulations, and agreements.
Furthermore, the campaign also requires the strengthening of user behavior norms, guiding network livestreaming users to engage in civilized interactions and rational expression according to law, strengthening the management of the comment section, handling improper behavior, and guiding users to consume reasonably to avoid irrational tipping. Additionally, the recommendation mechanism will be optimized, with stricter management of algorithmic recommendations and traffic distribution to enhance the leading role of mainstream values, resolutely stopping the problems of “flow to evil” and “bad money driving out good.”
Through these measures, the CAC aims to promote the healthy and orderly development of the online livestreaming industry and create a clear and bright online space.
【来源】http://www.chinanews.com/gn/2024/07-31/10261200.shtml
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