正文：
2024年7月31日晚，备受瞩目的“2024上海之夏——国际美妆嘉年华”在上海盛大开幕。此次嘉年华由上海市商务委员会和静安区人民政府共同主办，汇集了来自全球40多个知名美妆品牌，共同打造了一场美妆界的盛事。
嘉年华以“发挥美妆品牌集聚效应，加快促进美妆行业持续演进”为目标，旨在引领美好生活新消费，释放颜值经济新动能。活动结合“上海之夏”主题，聚焦“七夕”等重要节庆，围绕“美妆新品发布”“美妆好礼优惠”“美妆潮店探寻”三大板块内容，为全球消费者呈现丰富多彩的美妆新品、新颖独特的品牌活动、大力度的优惠礼遇、最新最潮的线下体验。
据了解，此次嘉年华将持续到10月，各大品牌企业将持续推出新品首发，举办各类品牌品鉴、限量新品销售等活动，以高能级供给引领高端化妆品市场消费。国际知名品牌如国际秀护发品牌将邀请品牌全球培训经理，向中国消费者分享护发方案和国际巨星们的护发技巧；国际化妆品品牌也将通过重磅新品、精品文化展览等大型活动，打造沉浸式文化氛围。
此外，嘉年华期间，各大商场、国内外知名品牌将结合“七夕”“上海之夏”等主题，推出各类营促销活动，打造视觉与感官的盛宴。静安区还推出了品牌建设专项资金扶持政策，鼓励优质品牌企业、相关服务机构开展新品首发活动，助力企业提升品牌影响力和知名度，增强企业在静安深耕发展的决心和信心。
此次嘉年华的成功举办，不仅为消费者提供了丰富的美妆产品和优惠活动，也为美妆品牌提供了展示创新和交流的平台，进一步推动了上海乃至全国美妆行业的繁荣发展。
英语如下：
News Title: “2024 Shanghai Summer Beauty Carnival Opens with Great Fanfare”
Keywords: Carnival, Beauty, Shanghai
News Content:
The highly anticipated “2024 Shanghai Summer – International Beauty Carnival” opened in grand style on July 31, 2024. Organized by the Shanghai Municipal Commission of Commerce and the Government of Jingan District, this carnival brought together over 40 renowned beauty brands from around the globe to create a grand spectacle in the beauty industry.
With the goal of “exploiting the aggregation effect of beauty brands and accelerating the continuous evolution of the beauty industry,” the carnival aimed to lead the new consumption of a beautiful life and release new momentum for the beauty economy. Focusing on the theme of “Shanghai Summer,” the event highlighted important festivals such as Qixi (Chinese Valentine’s Day), offering three major segments of content: the launch of new beauty products, special offers, and explorations of trendy beauty stores. It presented global consumers with a rich array of new beauty products, unique brand activities, substantial discounts, and the latest and trendiest offline experiences.
It is reported that the carnival will continue until October, with major brands continuously launching new product debuts and holding various brand appreciation and limited new product sales events to lead the high-end cosmetics market with high-level supply. International brands such as hair care brands will invite global training managers to share hair care solutions and techniques used by international celebrities with Chinese consumers. International cosmetic brands will also create an immersive cultural atmosphere through major events such as unveiling new products and exquisite cultural exhibitions.
In addition, during the carnival, major shopping malls and domestic and international brands will launch various promotional activities themed around “Qixi” and “Shanghai Summer,” creating a feast for the eyes and senses. Jingan District has also introduced a special fund for brand building to support policies, encouraging high-quality brands and related service institutions to hold product launches, helping businesses enhance their brand influence and reputation, and strengthening their determination and confidence in deepening their development in Jingan.
The successful hosting of the carnival not only provided consumers with a rich variety of beauty products and promotional activities but also offered beauty brands a platform to showcase innovation and exchange, further driving the flourishing development of the beauty industry in Shanghai and across the country.
【来源】http://www.chinanews.com/cj/2024/07-31/10261148.shtml
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