随着暑期旅游旺季的到来，中国县域旅游市场迎来了火爆的景象。据中国在线旅游平台去哪儿的数据显示，进入暑运以来，中国航班出票数量和离港旅客量持续攀升，预计将在7月底至8月初达到高峰。今年暑期旅游市场，县域旅游成为一个增长亮点，高星酒店预订量走俏。
数据显示，暑期去县域旅游的旅客大多来自一线和二线城市，异地旅客占比达到77%，外省旅客占比达到54%。这表明，随着交通条件的改善和旅游需求的增加，越来越多的城市居民选择前往县域进行暑期度假。
从去哪儿平台暑期酒店预订量增幅排名前二十位的县城看，最火热的县城大多位于凉爽的西部区域。其中，贵州占据四席。此外，青海、甘肃、吉林、四川、河北等省份的多个县城也榜上有名。这些县城以其独特的自然风光和人文景观吸引了大量游客。
尽管今年暑假酒店价格普遍下降，但四、五线城市下辖区县酒店预订均价与去年暑假基本持平。与去年暑期同期相比，今年四、五线城市下辖区县的高星酒店预订量增长47%，占比达到22%。这表明，随着县域旅游的升温，高品质的酒店需求也在不断增加。
去哪儿大数据研究院研究员蔡木子指出，今年县域旅游火热有望带动地方基础设施建设进一步提速，形成旅游与地方基础设施建设的正循环。目前，越来越多连锁酒店集团、中高档酒店正加速布局四、五线城市和县域市场。可以预期，交通较便利、特别是靠近知名风景区的县城，将是酒旅市场下一个重要增长点。
这一趋势不仅为县域经济带来了新的增长点，也为推动地方旅游业的可持续发展提供了机遇。随着县域旅游的不断升温，预计未来将有更多城市居民选择前往县域进行休闲度假，从而促进地方经济的发展和旅游业的繁荣。
英语如下：
Title: “Summer Tourism in County Areas Booms: Bookings for High-Star Hotels Soar”
Keywords: County Tourism, High-Star Hotels, Bookings Surge
Content:
As the summer travel season arrives, the county tourism market in China has seen a surge in popularity. According to data from China’s online travel platform, Qunar, the number of flight tickets sold and the volume of departing passengers have been on the rise since the summer travel season began. It is expected to peak between the end of July and the beginning of August. This summer’s tourism market has seen county tourism as a growth highlight, with bookings for high-star hotels showing a strong trend.
Statistics show that the majority of tourists traveling to county areas during the summer come from first-tier and second-tier cities, with 77% of travelers being from different cities, and 54% from outside provinces. This indicates that as transportation conditions improve and travel demand increases, more city residents are choosing to go to county areas for summer vacations.
Among the top 20 county cities with the highest hotel booking growth on Qunar for the summer, the most popular ones are mostly located in the cool western regions. Four of these are in Guizhou. Additionally, multiple county cities in Qinghai, Gansu, Jilin, Sichuan, and Hebei provinces are also on the list. These counties attract tourists with their unique natural landscapes and cultural attractions.
Although hotel prices in general have decreased this summer, the average hotel booking prices in county areas under fourth and fifth-tier cities have remained basically the same as last summer. Compared with the summer of last year, the bookings for high-star hotels in county areas under fourth and fifth-tier cities have increased by 47%, accounting for 22% of the total. This indicates that as county tourism heats up, there is a growing demand for high-quality hotels.
Zhao Muzi, a researcher at Qunar’s Big Data Research Institute, points out that the surge in county tourism this year is expected to further accelerate local infrastructure development, creating a virtuous cycle between tourism and local infrastructure. More and more hotel chains and mid-to-high-end hotels are accelerating their布局 in fourth and fifth-tier cities and county markets. It is expected that county cities with convenient transportation, especially those close to famous scenic spots, will be a significant growth point in the hotel industry.
This trend not only brings new growth opportunities to county economies but also provides opportunities for the sustainable development of local tourism. As county tourism continues to gain popularity, it is expected that more city residents will choose to go to county areas for leisure and vacation, thereby promoting the development of local economies and the prosperity of tourism.
【来源】http://www.chinanews.com/cj/2024/07-30/10260453.shtml
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