【中国移动互联网半年报：超级APP集体发力内嵌式AI】
7月30日，知名数据监测机构QuestMobile发布了《2024年中国移动互联网半年报告》。报告显示，AIGC应用正在迎来大爆发，2024年6月，AIGC类APP的月活跃用户规模达6170万，同比增长653%。与此同时，国内流量规模前20的超级APP，如淘宝、支付宝、抖音等，集体发力内嵌式AI应用，成为推动移动互联网发展的新力量。
《报告》显示，这些超级APP的内嵌AI主要分为智能助理、智能搜索、智能导购等方向，与各家业务场景紧密结合，突出对消费者的实用性。以支付宝为例，其AI金融助理的月活规模已达5900万，且将生活助理作为入口放置于APP首页下拉位置。智能导购则以“淘宝问问”和“京东京言”为代表，在电商链路中辅助用户购物决策或增强内容生态。
上海人工智能研究院总工程师王资凯表示，内嵌式AI是超级APP用AI焕新平台服务体验和业务生态的战略级机会。相比独立APP，内嵌式AI能够充分利用平台本身的产品能力和商家生态，技术形式更敏捷，切换成本更低，必将成为AIGC主流的技术形态。
这一趋势表明，随着AI技术的不断成熟和应用场景的拓展，移动互联网正迎来新的变革。超级APP的内嵌式AI将进一步提升用户体验，推动商业模式的创新，并有望成为未来互联网发展的重要趋势。
英语如下：
News Title: “Increased Embedding of AI in Super Apps: China’s Mobile Internet Half-Year Report Unveiled”
Keywords: AI Embedding, Super Apps, User Growth
News Content:
On July 30, the well-known data monitoring agency QuestMobile released the “2024 China Mobile Internet Half-Year Report.” The report indicates that AI-generated content (AIGC) applications are experiencing a significant surge, with the monthly active user base of AIGC apps reaching 61.7 million by June 2024, a year-on-year increase of 653%. Simultaneously, the top 20 super apps in China, including Taobao, Alipay, and Douyin, have collectively intensified their efforts in embedding AI applications, becoming a new driving force for the development of the mobile internet.
The report shows that the embedded AI in these super apps mainly focuses on intelligent assistants, smart searches, and smart shopping guides, closely integrated with each company’s business scenarios and highlighting practicality for consumers. For example, Alipay’s AI financial assistant has a monthly active user base of 59 million, and it places its AI-powered living assistant as an entry point at the bottom of the app’s main screen. Smart shopping guides are represented by “Taobao Asks” and “JD.com Speaks,” assisting users in their shopping decisions or enhancing the content ecosystem within the e-commerce chain.
Wang Zike, the chief engineer of the Shanghai Institute of AI, stated that embedding AI in super apps represents a strategic opportunity for revitalizing platform services and business ecosystems through AI, as opposed to standalone apps. Embedded AI can fully utilize the product capabilities and merchant ecosystems of the platform, making the technology more agile and reducing switching costs. It is destined to become the mainstream form of AIGC technology.
This trend suggests that as AI technology matures and application scenarios expand, the mobile internet is undergoing a new transformation. The embedded AI in super apps will further enhance user experience, promote business model innovation, and may become an important trend in future internet development.
【来源】https://www.jiqizhixin.com/articles/2024-07-30-7
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