随着消费市场的不断变化，一些餐饮企业为了吸引顾客，推出了所谓的“穷鬼套餐”，即价格低廉的套餐产品。然而，这一策略并未如预期般带来收益的增加，反而导致部分餐企面临亏损。为何降价策略不再灵验？餐饮企业的破局方向又在何方？
首先，消费者对餐饮产品的需求不再仅仅局限于价格，而是更多地追求品质和体验。低价套餐虽然吸引了部分预算有限的顾客，但无法满足市场对高品质餐饮服务的需求。其次，市场竞争激烈，餐饮业者需要通过提供差异化的产品和服务来吸引顾客，单纯的降价并不能解决根本问题。
面对这一困境，餐饮企业需要重新审视自身的市场定位和产品策略。破局的方向可能包括：
1. 提升产品质量：通过改进食材、创新菜品等方式，提升产品吸引力，满足消费者对品质的追求。
2. 打造品牌形象：通过品牌营销和故事叙述，建立独特的品牌形象，增强顾客忠诚度。
3. 多元化经营：除了提供餐饮服务，还可以拓展相关的业务，如外卖服务、团餐定制等，增加收入来源。
4. 精准定位市场：根据不同顾客群体的需求，精准定位产品和服务，提供定制化的解决方案。
5. 加强供应链管理：优化供应链，降低成本，提高运营效率。
总之，餐饮企业要想在激烈的市场竞争中脱颖而出，就必须不断创新和调整策略，以适应消费者的变化需求，同时提升自身的核心竞争力。
英语如下：
Title: “Beggars’ Meal Deal” Promotion Results in Unintended Losses: How Can Restaurants Break the Mold?
Keywords: Price Reduction Losses, Breaking the Mold, Market Adjustment
Content:
As the consumer market continues to evolve, some restaurant businesses have introduced so-called “beggars’ meal deals”—cheap meal packages—to attract customers. However, this strategy has not yielded the anticipated increase in revenue, instead leading to losses for some restaurants. Why has the降价策略 once effective no longer work? Where do restaurants need to go to break the mold?
Firstly, consumer demand for dining products is no longer confined to price but increasingly seeks quality and experience. While low-cost meal deals may attract budget-conscious customers, they cannot meet the market’s demand for high-quality dining services. Secondly, the competition in the restaurant industry is fierce, and operators need to offer differentiated products and services to attract customers. Simple price reductions cannot solve the root problems.
Facing this predicament, restaurant businesses need to re-evaluate their market positioning and product strategies. Breaking the mold may involve:
1. Improving product quality: By improving ingredients and innovating dishes, enhance product appeal to satisfy consumers’ pursuit of quality.
2. Building a brand image: Through brand marketing and storytelling, establish a unique brand image to enhance customer loyalty.
3. Diversifying business: In addition to providing dining services, expand into related businesses such as food delivery and group meal customization to increase revenue sources.
4. Precision market positioning: Based on the needs of different customer groups, precisely position products and services to provide customized solutions.
5. Strengthening supply chain management: Optimize the supply chain, reduce costs, and improve operational efficiency.
In summary, for restaurant businesses to stand out in the fierce competition, they must continuously innovate and adjust strategies to adapt to changing consumer needs while enhancing their core competitiveness.
【来源】https://www.zhihu.com/question/662829974
Views: 1