**昆明7月28日电** —— 由云南省人民政府侨务办公室主办，中国新闻社云南分社承办的2024年海外华文媒体云南行活动于28日在昆明正式启动。来自17个国家的20家华文媒体代表，将深入探索“彩云之南”的独特魅力，体验“有一种叫云南的生活”。
此次活动为期5天，海外华文媒体代表们将分赴昆明市、楚雄彝族自治州、大理白族自治州三地，通过参观、采访、体验，全方位感受云南的自然风光、人文风情、工作成效和发展前景。行程中，他们将探寻华侨历史与马帮印迹，深入了解鲜切花、野生菌等特色经济的脉络，同时体验彝族火把节、白族扎染、白族三道茶等丰富多彩的民族文化，感受云南多元文化的魅力。
中共云南省委统战部副部长、省政府侨务办公室主任何长松在启动仪式上致辞，强调云南作为中国第五大侨乡省，是中国世居民族最多的省份，同时也是“旅游大省”、“动物王国”、“植物王国”、“有色金属王国”，和中国通往东南亚、南亚的门户。他希望海外华文媒体能充分利用自身优势，客观全面地展示云南的自然风光、人文风情、工作成效和发展前景，通过讲述云南故事，增进世界对中国和云南的了解。
加拿大搜罗传媒总经理陈林表示，云南不仅自然风光宜人，还是一个多民族聚居区和中国面向南亚东南亚的辐射中心，值得深入挖掘。海外华文媒体拥有自己独特的平台和对所在区域的深入了解，应发挥自身特点，向世界讲述中国故事、云南故事，传播云南独特的文化与自然之美。
活动期间，海外华文媒体代表还将特别参观世界著名航海家郑和的故里——昆明市晋宁区，深入了解郑和七下西洋的历史和古滇文明，这不仅是一次文化之旅，更是一次对云南深厚历史文化底蕴的深入体验。
通过此次云南行，海外华文媒体代表们将有机会亲身体验和报道云南的多元文化、自然风光和经济发展，为世界提供一个全面、生动的云南形象。
英语如下：
### 2024 Year’s Overseas Chinese Media Tour to Yunnan Kicks Off: “Experience the Diversity of Yunnan’s Life”
**KUNMING, JUNE 28, 2024** — The 2024 Overseas Chinese Media Tour to Yunnan, organized by the Yunnan Provincial Government’s Office of Overseas Chinese Affairs and hosted by the Yunnan Branch of the China News Service, officially launched on June 28 in Kunming. Representatives from 20 Chinese-language media outlets in 17 countries will delve into the unique charm of “Cloudy South”, experiencing the essence of “Yunnan’s Life”.
This five-day tour will see the representatives travel to Kunming City, the Yi Autonomous Prefecture of Chuxiong, and the Bai Autonomous Prefecture of Dali, where they will visit, interview, and experience the natural landscapes, cultural nuances, achievements, and prospects of Yunnan. Along the way, they will uncover the historical background of overseas Chinese and the trail of the tea horse road, gain insights into the economic activities of fresh-cut flowers and wild mushrooms, and immerse themselves in diverse cultural experiences such as the Yi Torch Festival, Bai’s tie-dye, and the Bai’s Three Cups Tea. This will provide a comprehensive understanding of the multifaceted cultural魅力 of Yunnan.
At the launch ceremony, He Changsong, Deputy Secretary of the Communist Party of China’s Yunnan Provincial Committee, Director of the Yunnan Provincial Government’s Office of Overseas Chinese Affairs, emphasized that as the fifth largest province with overseas Chinese, Yunnan is also the province with the most ethnic minorities, a “tourism giant,” “kingdom of animals,” “kingdom of plants,” “kingdom of non-ferrous metals,” and a gateway to Southeast and South Asia for China. He hopes that the overseas Chinese media will leverage their strengths to provide a comprehensive and unbiased portrayal of Yunnan’s natural landscapes, cultural nuances, achievements, and prospects, thereby enhancing the world’s understanding of China and Yunnan through their stories.
Chen Lin, General Manager of the Gather Media, Canada, stated that Yunnan not only boasts stunning natural scenery but is also a multi-ethnic region and a hub for China’s reach into South Asia and Southeast Asia. The overseas Chinese media, with their unique platforms and deep understanding of their regions, should leverage their characteristics to narrate the Chinese and Yunnan stories to the world, spreading the unique cultural and natural beauty of Yunnan.
During the tour, the representatives will also pay a special visit to the hometown of the renowned maritime explorer Zheng He in Jinning District of Kunming, where they will delve into the history of Zheng He’s seven voyages and the ancient Dian civilization. This will not only be a cultural journey but also an in-depth exploration of Yunnan’s rich historical and cultural heritage.
Through this tour, the representatives of the overseas Chinese media will have the opportunity to experience and report on Yunnan’s diverse culture, natural landscapes, and economic development, providing the world with a comprehensive and vivid image of Yunnan.
【来源】http://www.chinanews.com/sh/2024/07-28/10259145.shtml
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