在2024年7月27日于昆明举行的第8届中国—南亚博览会上，首次设立了单品类专业展馆——咖啡产业馆，全面展示了中国咖啡主产区云南咖啡产业的新业态。这一举措旨在推动中国咖啡产业的进一步发展，同时加强与南亚东南亚国家的经贸合作。
#### 中国咖啡市场的快速增长与品质提升
近年来，中国咖啡消费市场呈现强劲的增长态势，年均增速超过15%，成为全球咖啡消费市场中增长速度最快的地区。同时，以云南小粒咖啡为代表的中国产咖啡品质显著提升，受到国内外市场的广泛认可与欢迎。云南作为中国咖啡产业的核心产区，其咖啡品质与产量的提升，为中国咖啡产业的国际化发展奠定了坚实基础。
#### 咖啡产业馆的设立与特色展示
本届南博会咖啡产业馆的设立，标志着中国咖啡产业在国际舞台上的进一步崛起。馆内共设置了11个展区，全面涵盖了从生豆到熟豆、从烘焙到加工、从包装到辅料的全产业链生态，吸引了来自国内外的160家企业参展。参展企业中，不仅有云南著名咖啡品牌，还有众多专注于精品咖啡的小众品牌和咖啡庄园，这些品牌在细分市场中展现出独特的创新与竞争力。
#### 精品咖啡与创新产品的崛起
在咖啡产业馆内，精品咖啡逐渐成为主流，新锐品牌悄然崛起，产品创新风生水起。除了传统的卡蒂姆、铁皮卡等咖啡豆外，瑰夏等新品种已开始在市场中占据一席之地。咖啡饮品的创新也层出不穷，米乳拿铁、普洱拿铁、玫瑰拿铁等创新咖啡饮品吸引了大量参观者与专业买家的关注，成为展会的新宠。
#### 国际化视野与亚洲文化的融合创新
此次南博会咖啡产业馆还吸引了美国、越南、埃塞俄比亚等国咖啡企业的参与，其中包括星巴克、越南中原传奇咖啡、肯德基独立咖啡品牌肯悦咖啡等全球知名咖啡品牌。这不仅体现了亚洲咖啡产业在国际市场的影响力，也展示了亚洲咖啡文化与本土文化的融合创新，如越南鸡蛋咖啡、中国茶咖、酒咖等创新品类的诞生，为亚洲咖啡产业的未来发展提供了新的视角。
### 结语
南博会咖啡产业馆的设立，不仅展示了中国咖啡产业的新业态与国际化发展，也促进了中国与南亚东南亚国家在咖啡产业领域的交流与合作。随着中国咖啡市场的持续增长与品质提升，中国咖啡产业有望在全球咖啡市场中扮演更加重要的角色，为亚洲乃至全球咖啡文化的多样性与创新性贡献新的力量。
英语如下：
### South Expo Launches Coffee Pavilion, Highlights New Business Dynamics in China’s Coffee Industry
At the 8th China-South Asia Expo held in Kunming on July 27, 2024, a dedicated single-category professional exhibition space, the Coffee Industry Pavilion, was inaugurated for the first time. This comprehensive showcase of China’s coffee sector, with a focus on the Yunnan region, demonstrated the evolving landscape of the country’s coffee industry. The initiative aims to propel the development of China’s coffee industry while strengthening economic and trade ties with South Asian and Southeast Asian countries.
#### Robust Growth and Quality Improvement in China’s Coffee Market
In recent years, China’s coffee consumption market has shown a strong growth trajectory, with an average annual increase of over 15%, making it the region with the fastest growth in the global coffee consumption market. Meanwhile, Chinese coffee, notably Yunnan’s Arabica, has seen a significant improvement in quality, earning widespread recognition and appreciation both domestically and internationally. As the core coffee-producing region, Yunnan’s advancements in coffee quality and output have laid a solid foundation for the internationalization of China’s coffee industry.
#### The Establishment and Characteristic Display of the Coffee Industry Pavilion
The establishment of the Coffee Industry Pavilion at this year’s South Expo marks a further rise of China’s coffee industry on the global stage. Spanning 11 exhibition areas, the pavilion comprehensively covers the entire coffee value chain, from raw beans to processed beans, roasting to processing, packaging to accessories, attracting 160 companies from around the world. Among the exhibitors, not only are there renowned Yunnan coffee brands, but also a multitude of niche brands and coffee farms specializing in premium coffee, showcasing unique innovation and competitiveness in their respective segments.
#### The Emergence of Premium Coffee and Innovative Products
Within the Coffee Industry Pavilion, premium coffee has emerged as the mainstream, with new brands quietly rising to prominence, and a wave of product innovation sweeping across. Beyond traditional varieties like Bourbon and Typica, the Guji variety is gaining a foothold in the market. The innovation in coffee beverages is also thriving, with new creations like rice latte, Pu’er latte, and rose latte attracting the attention of both visitors and professional buyers, becoming the new darlings of the exhibition.
#### International Perspective and Fusion of Asian Cultures
This year’s South Expo coffee industry pavilion also attracted participation from coffee companies in the United States, Vietnam, Ethiopia, among others, including global giants like Starbucks, Vietnam’s original coffee brand, and independent coffee brands under KFC, KenYen Coffee. This not only reflects the influence of the Asian coffee industry in the global market but also showcases the fusion of Asian coffee culture with local culture. Innovations like Vietnamese egg coffee, Chinese tea coffee, and wine coffee have emerged, providing new perspectives for the future development of the Asian coffee industry.
### Conclusion
The inauguration of the Coffee Industry Pavilion at South Expo not only highlights the new dynamics and internationalization of China’s coffee industry but also fosters exchanges and cooperation between China and South Asian and Southeast Asian countries in the coffee sector. With the continuous growth and quality improvement of China’s coffee market, the Chinese coffee industry is poised to play a more significant role in the global coffee market, contributing new forces to the diversity and innovation of coffee culture worldwide.
【来源】http://www.chinanews.com/cj/2024/07-27/10258466.shtml
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