**上海，2024年7月27日** —— 近日，在上海召开的中国国际数字娱乐产业大会上，记者获悉，今年上半年，国内游戏市场实际销售收入达到1472.67亿元，同比增长2.08%，展现出平稳的增长趋势。同时，游戏用户规模达到了6.74亿，这一数字再创新高，彰显了国内游戏市场的巨大潜力和吸引力。
**自主研发游戏海外市场表现亮眼**
在国际市场上，自主研发游戏上半年海外实销收入达到85.54亿美元，同比增长4.24%。这一增长主要得益于部分新上线游戏产品表现突出，为市场带来了明显的增量。数据显示，美、日、韩仍是我国移动游戏市场的主要海外市场，合计占比高达57.48%，而德、英、法三国市场占比也合计达到9.85%。值得关注的是，澳大利亚和意大利的市场占比进入前十，显示出中国游戏产品在全球市场的进一步拓展和受欢迎程度的提升。
**电子竞技市场持续增长**
在电子竞技领域，上半年实销收入达到691.43亿元，同比增长7.24%。这一数据不仅反映了电子竞技市场的持续增长势头，也表明了其作为新兴娱乐形式在市场中的重要地位。随着电竞赛事的日益丰富和专业化，电子竞技正在成为推动游戏产业发展的重要力量。
### 行业发展趋势与挑战
随着游戏产业的快速发展，如何在保证内容创新与品质的同时，进一步拓展海外市场，满足不同文化背景用户的需求，成为行业面临的重要挑战。同时，随着技术的不断进步，如何利用AR、VR等新技术提升用户体验，创造更多元化的游戏内容，也是未来发展的关键方向。
此外，游戏产业在促进经济、文化发展的同时，也需关注游戏的健康使用，防范游戏成瘾等问题，确保行业健康发展。通过加强行业自律、完善法律法规、提高用户意识等措施，可以有效引导游戏产业向着更加健康、积极的方向发展。
总之，上半年游戏产业的亮眼表现不仅展示了其强大的市场活力，也为未来的发展奠定了坚实的基础。随着行业不断探索与创新，可以期待中国游戏产业将带来更多的惊喜与突破。
英语如下：
### RECORD GAMES REVENUE AND USER BASE IN FIRST HALF OF YEAR
**Shanghai, July 27, 2024** — At the recently held China International Digital Entertainment Industry Conference in Shanghai, reporters have learned that the domestic market for games has seen a significant increase in the first half of the year, with actual sales revenue reaching 147.267 billion yuan, representing a 2.08% growth compared to the same period last year. This shows a steady growth trend. Moreover, the user base has reached 674 million, a new high, highlighting the immense potential and appeal of the domestic game market.
**Domestic Self-developed Games Shine Overseas**
In the international market, the overseas sales revenue of self-developed games in the first half of the year reached 12.54 billion USD, representing a 4.24% growth. This growth was mainly due to the outstanding performance of new game products, which brought significant growth to the market. Data shows that the United States, Japan, and South Korea are the primary overseas markets for Chinese mobile games, accounting for 57.48% of the total, while Germany, the United Kingdom, and France collectively account for 9.85%. Notably, Australia and Italy have entered the top ten in terms of market share, indicating the further expansion and popularity of Chinese game products in the global market.
**E-Sports Market Continues to Grow**
In the e-sports sector, the sales revenue in the first half of the year reached 691.43 billion yuan, representing a 7.24% growth. This data reflects the continuous growth of the e-sports market and its significant position as a new form of entertainment in the market. As e-sports events become increasingly diverse and professional, e-sports are becoming a driving force for the development of the game industry.
### INDUSTRY TRENDS AND CHALLENGES
As the game industry continues to develop rapidly, one of the major challenges is to maintain content innovation and quality while expanding its overseas market and catering to the needs of users from different cultural backgrounds. At the same time, with the advancement of technology, how to utilize AR, VR, and other new technologies to enhance user experience and create more diverse game content will be a critical direction for future development.
Furthermore, while the game industry contributes to economic and cultural development, it also needs to address issues such as responsible gaming to prevent gaming addiction. Through measures such as strengthening industry self-regulation, refining laws and regulations, and enhancing user awareness, the industry can be effectively guided towards a healthier and more positive development.
In conclusion, the impressive performance of the game industry in the first half of the year not only showcases its robust market vitality but also lays a solid foundation for future developments. With continuous exploration and innovation, it can be expected that the Chinese game industry will bring more surprises and breakthroughs.
【来源】http://www.chinanews.com/cj/2024/07-27/10258398.shtml
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