2024全球电竞大会在上海成功举办，会上发布了《2024年1-6月中国电子竞技产业报告》。报告显示，今年上半年，中国电子竞技产业实销收入达到120.27亿元，同比增长4.43%，结束了连续两年下降的局面。同时，中国电子竞技用户规模约为4.9亿，基本保持稳定。此外，中国电子竞技游戏实际销售收入为691.43亿元，同比增长7.24%。
在电竞游戏产品中，射击类、多人在线战术竞技类、体育竞技类游戏占比较高，分别为27.7%、15.7%和12%。从平台分类来看，移动游戏占比57.8%，客户端游戏占比28.9%，两种版本的游戏占比9.7%，网页游戏占比3.6%，显示出了电竞游戏产品向移动端转移的趋势。
上海作为电竞重镇，线下电子竞技赛事数量占全国的27.1%，尽管有所下降，但仍居首位。成都、重庆和杭州紧随其后，分别占12.5%、8.3%和6.3%。
中国音像与数字出版协会第一副理事长张毅君表示，中国拥有全球最多的电竞用户，经营收入稳居世界前列。今年上半年，多个地方政府出台了电竞产业扶持政策，致力于推动产业生态的建设与完善，促进电竞产业高质量发展。
随着中国电竞产业的不断壮大，电竞产品与赛事类型更加丰富多元，呈现出品牌化发展趋势。未来，中国电竞产业有望继续保持增长态势，成为全球电竞市场的重要力量。
英语如下：
Title: “China’s E-sports Industry Reports 4.43% Growth in First-Half Revenue”
Keywords: E-sports Growth, User Stability, Policy Support
Content: The 2024 Global E-sports Conference was successfully held in Shanghai, where the release of the “2024 1st Half Year Report on China’s E-sports Industry” was announced. According to the report, the total retail revenue of China’s e-sports industry reached 12.027 billion yuan in the first half of this year, representing a 4.43% year-on-year increase, marking the end of two consecutive years of decline. Meanwhile, the user base in China’s e-sports industry stands at approximately 490 million, showing little change. Additionally, the actual sales revenue of e-sports games in China was 6.9143 billion yuan, up 7.24% year-on-year.
Among e-sports game products, shooting games, multiplayer tactical esports, and sports e-sports games accounted for the highest percentages, at 27.7%, 15.7%, and 12% respectively. From a platform perspective, mobile games accounted for 57.8%, client games for 28.9%, two versions of games for 9.7%, and web games for 3.6%, indicating a trend of moving e-sports game products towards mobile platforms.
Shanghai, as a major center for e-sports, accounted for 27.1% of the total number of offline e-sports events in the country, although there was a slight decrease, it still leads the list. Chengdu, Chongqing, and Hangzhou followed closely, with shares of 12.5%, 8.3%, and 6.3% respectively.
Zhang Yijun, the first deputy director of the China Audio-visual and Digital Publishing Association, stated that China boasts the largest number of e-sports users globally and maintains stable revenue at the forefront of the world. During the first half of this year, various local governments introduced policies to support the e-sports industry, aiming to promote the construction and perfection of the industry’s ecological environment and foster high-quality development of the e-sports industry.
As China’s e-sports industry continues to grow, the variety of e-sports products and events has become richer and more diverse, showing a trend of brandization. In the future, it is expected that China’s e-sports industry will continue to experience growth and become a significant force in the global e-sports market.
【来源】http://www.chinanews.com/cj/2024/07-26/10258330.shtml
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