苹果公司近期发布的重要信息表明,其即将推出的iPhone 17系列将进行一系列显著的产品调整。根据天风国际分析师郭明錤的预测,苹果将移除当前iPhone系列中的“Plus”机型,并新增一款超薄机型,这款机型将采用自家设计的5G芯片,这一调整反映了苹果在产品线布局上的创新和策略转变。
郭明錤分析指出,目前“Plus”机型在新款iPhone的总出货量中占比仅约为5%至10%,这表明现有的三款iPhone机型(标准版、Pro与Pro Max)已经能够有效地覆盖高端市场的所有需求,而“Plus”机型的存在显得有些多余。因此,苹果决定移除这一机型,旨在优化产品线布局,集中资源于更具潜力的市场。
新增的超薄机型将作为苹果在现有iPhone产品线之外的创新尝试,其设计重点不在于硬件规格的提升,而是聚焦于创新的外观设计。这一机型预计配备约6.6英寸的屏幕,分辨率为2740*1260,采用A19处理器(高端机型采用A19 Pro),灵动岛的设计面积与现有机型相当,中框则采用钛铝合金材质,相较于Pro与Pro Max的中框材质更为轻盈。此外,该机型将配备自家设计的5G芯片,并仅配备一颗广角相机。
值得注意的是,苹果正加速摆脱对高通的依赖,预计在2025年有两款新iPhone将舍弃高通的5G芯片,转而采用自家设计的5G芯片,这其中包括了明年一季度发布的iPhone SE 4和明年三季度发布的iPhone 17超薄机型。这一策略不仅有助于提升苹果的自主创新能力,同时也能够进一步控制成本和提高产品的差异化优势。
总体而言,苹果的这一系列调整旨在优化产品线布局,通过引入超薄机型和自家设计的5G芯片,旨在满足消费者对创新设计和高性能的需求,同时减少对供应商的依赖,增强自身的市场竞争力。这一策略的实施,将对苹果未来的市场表现产生重要影响,值得市场和消费者持续关注。
英语如下:
News Title: “Apple’s iPhone 17 Series Ditches ‘Plus’ for Slimmer Models, Deploys Self-Designed 5G Chips”
Keywords: iPhone 17, Slimmer Models, 5G Chips
News Content: A significant product reconfiguration is on the horizon for Apple’s upcoming iPhone 17 series, as the company announced important updates. According to the prediction by Kuo Ming-chi, a research analyst at TF International, Apple plans to phase out the current “Plus” models in its iPhone lineup, introducing instead a slimmer model that features a self-designed 5G chip. This move reflects Apple’s innovation and strategic shift in its product lineup.
Kuo Ming-chi’s analysis indicates that “Plus” models currently account for only 5% to 10% of the total shipments of new iPhones, suggesting that the existing three iPhone models (standard, Pro, and Pro Max) are already effectively addressing all demands in the high-end market. The presence of “Plus” models seems superfluous, prompting Apple to remove them in order to optimize its product lineup and concentrate resources on more promising markets.
The newly added slimmer model is positioned as an innovative attempt by Apple beyond its current iPhone product range. Its design emphasis is not on hardware specification upgrades but rather on innovative design. This model is expected to feature a screen of approximately 6.6 inches with a resolution of 2740*1260, equipped with an A19 processor (with the A19 Pro for premium models), maintaining the same size for the灵动 island design area as existing models, using titanium alloy for the frame, which is lighter than the materials used for Pro and Pro Max. It will also feature a self-designed 5G chip and be equipped with a single ultra-wide camera.
Notably, Apple is accelerating its move away from reliance on Qualcomm, planning to use its own designed 5G chips in two new iPhones by 2025, including the iPhone SE 4 in the first quarter of next year and the iPhone 17 slim model. This strategy not only enhances Apple’s self-innovation capabilities but also further controls costs and boosts the differentiation of its products.
In summary, Apple’s series of adjustments aims to optimize its product lineup by introducing a slimmer model and self-designed 5G chips, catering to consumers’ demands for innovative design and high performance, while reducing dependence on suppliers and enhancing its market competitiveness. The implementation of this strategy is expected to have a significant impact on Apple’s future market performance, making it an area of continuous interest for both the market and consumers.
【来源】https://www.ithome.com/0/784/029.htm
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