河南省会郑州在7月21日起推出了一项为期3个月的团购活动，面向全市范围内的近5万套商品房，旨在通过“年内最低销售价格、最实的优惠措施”惠及于民，进一步活跃房地产市场，提振民众购房信心。这一举措体现了政府对于稳定房地产市场的积极态度，同时也反映了当前市场对于优惠政策的迫切需求。
#### 政策亮点与市场反响
此次团购活动的亮点之一是对于前5000名购房者的消费券补贴政策，每名购房者将获得5000元人民币的补贴。据统计，截至信息发布时，已有49528套优质房源报名参与团购，对接团购单位达到3069家，意向购房客户超过5000人。这一数据反映了市场对于优惠政策的积极回应，以及民众对于住房需求的持续关注。
#### 市场回暖迹象
自今年4月以来，随着住房“以旧换新”政策的全面实施以及一系列购房政策的出台，郑州楼市呈现出了积极的变化。据统计，4月至6月，郑州的商品房销售量实现了环比三连增，进入6月后，开发企业售楼部到访量增长了约30%，二手房带看量增长了约40%，而“以旧换新”的市民咨询量更是增加了约50%。这些数据表明，市场对于改善性住房需求的回归以及政策效应的叠加，正在逐步激发购房热情。
#### 行业视角与专家分析
中海地产中原公司负责人表示，今年上半年，该公司在郑州的项目实现了619套商品房的成交，销售额达到了约21.31亿元，其中“主城需求回归”以及政策的积极影响起到了关键作用。郑州市住房保障和房地产管理局局长赵凯指出，开展商品房团购和房产“以旧换新”工作是促进市场销售、去库存的重要举措，有助于稳定楼市。
中国商业经济学会副会长宋向清认为，随着新一轮降息政策的实施、毕业生落户政策的推进、以及多孩家庭的刚性需求和改善性需求的增加，郑州楼市有望在下半年进一步企稳。他表示，住房“以旧换新”、商品房团购等活动向市场供需两端释放了积极信号，有望促进市场进一步回暖。
#### 结语
此次郑州推出的“团购房”活动，不仅体现了政府对于房地产市场健康发展的积极干预，也反映了当前市场对于优惠政策的强烈需求。通过这一系列举措，市场有望在下半年迎来更加稳定的增长态势，为经济的持续发展注入新的活力。
英语如下：
### Zhengzhou Launches Group Purchase Program for Nearly 50,000 Apartments to Boost Housing Market
Starting from July 21, the provincial capital of Henan, Zhengzhou, has initiated a three-month group purchase program aimed at nearly 50,000 residential apartments across the city. This initiative is designed to offer the lowest prices of the year and the most substantial discounts to the public, with the aim of invigorating the real estate market and bolstering consumer confidence in purchasing properties. This move demonstrates the government’s proactive stance on stabilizing the real estate market, reflecting the current market’s urgent need for favorable policies.
#### Key Features and Market Response
A highlight of the program is a subsidy policy for the first 5,000 buyers, offering each a voucher worth 5,000 RMB. As of the announcement, 49,528 high-quality housing units have registered for the group purchase, with 3,069 companies participating, and over 5,000 potential homebuyers expressing interest. This data showcases the market’s positive response to the policy and the ongoing attention to housing needs.
#### Signs of Market Rebound
Since April, following the implementation of the “upgrade” housing policy and a series of housing purchase policies, Zhengzhou’s real estate market has shown positive changes. Data shows that the sales volume of residential properties in Zhengzhou has increased in a three-month consecutive pattern from April to June. In June, the number of visitors to sales offices increased by approximately 30%, and the number of property viewings for second-hand properties rose by about 40%. The demand for “upgrade” from citizens increased by approximately 50%. These figures indicate that the return of demand for improved housing and the cumulative effect of policies are stimulating consumer enthusiasm.
#### Industry Perspective and Expert Analysis
A representative from Zhonghai Property in Central China notes that, in the first half of the year, the company sold approximately 619 residential units in Zhengzhou, with a total sales volume of about 2.131 billion yuan, with the “return of urban demand” and the positive impact of policies playing a pivotal role. Zhengzhou’s Housing and Real Estate Administration Bureau Director, Zhao Kai, points out that the group purchase of residential properties and the “upgrade” work are crucial measures to promote sales and reduce inventory, helping to stabilize the real estate market.
According to Vice President Song Xiangqing of the Chinese Commercial Economics Association, with the implementation of the new round of interest rate reduction policies, the advancement of graduate落户 policies, and the increase in the basic and improvement needs of multi-child families, the housing market in Zhengzhou is expected to stabilize further in the second half of the year. He believes that the “upgrade” and group purchase activities for residential properties are sending positive signals to the market supply and demand, and are expected to promote further market warming.
#### Conclusion
The group purchase program launched by Zhengzhou not only reflects the government’s proactive intervention in the healthy development of the real estate market but also meets the market’s strong demand for favorable policies. Through these measures, the market is anticipated to experience a more stable growth trend in the second half of the year, injecting new vitality into the economic development.
【来源】http://www.chinanews.com/cj/2024/07-22/10255351.shtml
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