随着一系列促消费政策的落地生效，消费市场潜能不断释放，经济态势持续向好，成为推动经济高质量发展的关键动力。根据国家统计局的最新数据，上半年，社会消费品零售总额达到235969亿元，同比增长3.7%，其中全国网上零售额增长至70991亿元，增幅达到9.8%。6月份，社会消费品零售总额同比增长2.0%，虽环比略有下降0.12%，但整体呈现稳中有进的态势。服务零售额同比增长7.5%，展现出消费结构优化的趋势。
各地积极响应，推出创新举措，激活消费潜力。安徽省安庆市通过发放1.2亿元消费券，推动家电智能化升级和家装厨卫更新，激发了居民消费热情；成都市成华区整合全区汽车销售企业力量，通过多重优惠叠加，最高补贴可达19000元，助力汽车消费；吉林省举办的盛夏消费季系列活动，通过一系列活动营造了“天天有促销、周周有节庆、月月有活动”的消费氛围。
消费市场的蓬勃发展，为经济注入了强劲动力。中国宏观经济研究院市场与价格研究所研究员郭丽岩表示，要紧跟消费趋势，不断创新消费场景和模式，提升消费者体验。从智慧商店的自助选购与收银、智慧商圈的沉浸式体验，到购物平台直播间的绿色产品展示，消费模式的创新正为消费者带来前所未有的便捷与乐趣。
“文旅+”模式成为消费新热点，多地通过发放消费券、票价优惠等措施，丰富了群众暑期文旅生活。浙江省推出的9项措施，以及合肥市包河区的1000万元文旅促消费专项资金，不仅创设了特色文旅主题活动和消费场景，还为当地文旅产业高质量发展提供了有力支持。
国家统计局负责人强调，我国居民对衣食住行和精神文化的需求潜力巨大，暑期旅游研学旺季、开学季、“十一”长假等时间节点，将对消费恢复形成有力支撑。当前，各地推出的促消费措施如同强心针，直击消费市场脉搏，有效激发了消费潜力，为经济的持续向好注入了新的动力。
### 结语
在一系列促消费政策的推动下，消费市场展现出强大的活力，不仅促进了经济的持续回升，也为高质量发展提供了新的增长点。通过不断创新消费场景、模式，以及推动文旅消费，我国正朝着更加繁荣的消费市场迈进，为经济发展注入更多活力与潜力。
英语如下：
### Title: “Stimulative Consumption Policies Yielding Positive Results, Fueling High-Quality Economic Development”
Keywords: Consumer Market, Economic Recovery, Stimulative Consumption Policies
### Content: “Unlocking Market Potential, Steady Economic Growth: A Catalyst for High-Quality Development”
As a series of stimulative consumption policies have taken effect, the market’s potential has been unleashed, driving a steady economic upturn. These policies have become a pivotal force in high-quality economic development. According to the latest data from the National Bureau of Statistics, the total retail sales of consumer goods reached 23.5969 trillion yuan in the first half of the year, with a year-on-year growth of 3.7%. The national online retail sales amounted to 7.0991 trillion yuan, with a growth rate of 9.8%. In June, the year-on-year growth of the total retail sales of consumer goods was 2.0%, slightly down from the previous month by 0.12%. However, the overall trend remained stable and progressing. Service retail sales saw a year-on-year growth of 7.5%, indicating an optimized consumer structure.
Local governments have responded with innovative measures to stimulate market potential. In Anqing, Anhui Province, by distributing 1.2 billion yuan in consumption vouchers, the city has promoted the upgrade of smart home appliances and the renovation of home decoration and kitchens, igniting the enthusiasm of residents for consumption. Chengdu’s Chenghua District has integrated the strength of its automobile sales enterprises, offering multiple discount叠加, with the highest subsidy reaching 19,000 yuan, boosting automobile consumption. In Jilin Province, the Summer Consumption Season series of activities have created a festive atmosphere with daily promotions, weekly festivals, and monthly events, promoting consumer engagement.
The flourishing consumer market has injected strong momentum into the economy. According to a researcher from the Market and Price Research Institute of the China National Academy of Macroeconomic Research, Professor Guo Lijian, it is crucial to follow consumption trends, innovate consumption scenarios and models, and enhance consumer experience. From self-service shopping and checkout in smart stores to immersive experiences in smart business districts, and green product displays in online shopping platforms, innovative consumption patterns are bringing unprecedented convenience and fun to consumers.
The “Culture + Tourism” model has emerged as a new consumption hotspot. Multiple measures, such as distributing consumption vouchers and offering discounted tickets, have enriched the cultural and tourism lives of the public during the summer season. Zhejiang Province’s 9 initiatives and Hefei’s 10 million yuan in cultural tourism consumption funding have not only created distinctive cultural tourism events and consumption scenarios but also provided strong support for the high-quality development of the local cultural tourism industry.
The head of the National Bureau of Statistics emphasized that the potential for residents’ needs in clothing, food, housing, transportation, and cultural and spiritual life is vast. The peak seasons for summer travel and study tours, the start of the academic year, and the National Day holiday will provide strong support for consumption recovery. The promotional measures launched by various regions, acting like a stimulant, have directly targeted the pulse of the consumer market, effectively stimulating consumption potential and injecting new energy into the continuous economic upturn.
### Conclusion
Under the impetus of a series of stimulative consumption policies, the consumer market has demonstrated strong vitality, not only promoting steady economic recovery but also providing new growth points for high-quality development. By continuously innovating consumption scenarios and models, and boosting cultural tourism consumption, China is advancing towards a more prosperous consumer market, injecting more vitality and potential into economic development.
【来源】http://www.chinanews.com/cj/2024/07-22/10255413.shtml
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