香港特区政府财政司司长陈茂波在7月21日的网志中宣布，香港贸易发展局（贸发局）计划在下月举办首届“香港好物节”，这一举措旨在通过线上直播带货的方式，帮助香港产品拓展内地市场，提升香港品牌在内地消费者中的认知度。
陈茂波在网志中表示，此次“香港好物节”将特别邀请中国内地的知名主播参与直播带货活动，通过这种互动性强、覆盖面广的营销方式，将香港的优质产品介绍给更多的内地消费者。他表示，香港的产品以其独特性、高质量和创新性著称，这些产品在内地市场有着巨大的发展潜力。
此次“香港好物节”的举办，不仅是香港与内地经济合作的一次创新尝试，也是推动香港品牌国际化、多元化发展的重要举措。通过与内地知名主播的合作，不仅能够扩大香港产品的影响力，还能够促进两地文化的交流与融合，为香港产品进入内地市场开辟新的渠道。
陈茂波强调，香港作为国际金融中心和全球贸易枢纽，具有得天独厚的地理位置和国际化的营商环境。举办“香港好物节”不仅能够提升香港产品的知名度，还能够促进香港与内地之间的贸易往来，为两地经济合作注入新的活力。
此次“香港好物节”的成功举办，将为香港产品在内地市场的推广提供新的动力，进一步增强香港品牌在内地消费者心中的形象，同时也为香港经济的多元化发展开辟新的路径。
英语如下：
Title: “Hong Kong Good Stuff Festival to Kick Off Next Month, Aimed at Boosting Hong Kong Products in the Mainland”
Keywords: John Cheng, Hong Kong Good Stuff Festival, Mainland Market
News Content:
Title: Hong Kong Chief Secretary John Cheng: Next Month’s “Hong Kong Good Stuff Festival” Aims to Help Hong Kong Products Enter the Mainland Market
In a July 21 blog post, the Financial Secretary of the Hong Kong Government, John Cheng, announced that the Hong Kong Trade Development Council (HKTDCC) plans to launch the first-ever “Hong Kong Good Stuff Festival” next month. This initiative aims to promote Hong Kong products to the mainland market through online live streaming, enhancing the recognition of Hong Kong brands among mainland consumers.
In the blog post, Cheng mentioned that this “Hong Kong Good Stuff Festival” will specially invite influential Chinese mainland live streamers to participate in the live sales activities. By utilizing this interactive and widespread marketing approach, Hong Kong’s high-quality products will be introduced to a larger number of mainland consumers. He noted that Hong Kong products are renowned for their uniqueness, high quality, and innovation, and these products have significant potential in the mainland market.
The hosting of the “Hong Kong Good Stuff Festival” is not only an innovative attempt in the economic cooperation between Hong Kong and the mainland, but also an important measure to promote the internationalization and diversification of Hong Kong brands. Through collaboration with influential mainland live streamers, it not only amplifies the impact of Hong Kong products, but also promotes cultural exchanges and integration between the two regions, opening new channels for Hong Kong products to enter the mainland market.
Cheng emphasized that Hong Kong, as an international financial center and global trade hub, enjoys unique geographical location and an international business environment. Hosting the “Hong Kong Good Stuff Festival” not only enhances the reputation of Hong Kong products, but also promotes trade between Hong Kong and the mainland, injecting new vitality into economic cooperation between the two regions.
The successful hosting of the “Hong Kong Good Stuff Festival” will provide new momentum for the promotion of Hong Kong products in the mainland market, further enhancing the image of Hong Kong brands in the minds of mainland consumers, and also opening up new paths for the diversified development of Hong Kong’s economy.
【来源】http://www.chinanews.com/dwq/2024/07-21/10254633.shtml
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