在2024年欧洲杯的热烈氛围中，一则由法国电信公司Orange创作的足球比赛视频迅速走红，不仅展现了高超的创意和独特性，更在广告创意营销界引发热议，最终摘得今年戛纳国际创意节的体育类大奖。这一荣誉的取得，离不开背后技术的支持——AKOOL，一家致力于人工智能技术的创新企业。
视频中，足球场上的运动员并非真人，而是通过AKOOL开发的革命性实时数字人平台创造的虚拟角色。这套平台利用AI面部捕捉系统，能够精确捕捉人脸的细微表情和动作，再通过精心设计的渲染技术，使得虚拟人物的视觉效果几乎达到了以假乱真的境界。这一技术不仅满足了高质量视频制作的需求，更为未来数字内容创作开辟了新的可能性。
在获得戛纳大奖的光环下，AKOOL并未止步，而是将目光投向了更广阔的领域。除了在数字人技术上的持续探索，他们还进一步发展了实时数字人系统，不仅能够捕捉和再现人脸的细微表情，还能实时展现流畅的动作，使得数字人不仅在娱乐性上，更在互动性上与真人媲美。同时，AKOOL在直播技术上也取得了突破，通过将主播的实时表情和动作虚拟化，为观众带来了更加丰富和沉浸式的观看体验。
从助力戛纳广告大奖到发力实时数字人和直播推流领域，AKOOL展现了其在人工智能技术上的深厚积累和创新潜力。随着技术的不断进步和应用领域的拓展，AKOOL无疑将成为数字时代创新的推动者，为内容创作和用户体验带来更多的惊喜。
英语如下：
News Title: “AI Drives Innovation: AKOOL Unveils Revolutionary Real-Time Digital Avatar Platform, Claims International Award”
Keywords: AI technology, digital avatar, live streaming
News Content: Amid the fervor of the 2024 European Cup, a football match video created by the French telecom giant Orange quickly went viral. Not only did it showcase exceptional creativity and uniqueness, but it also sparked a heated debate in the world of advertising and creative marketing. The video clinched the Grand Prix award in the sports category at this year’s Cannes International Creativity Festival, a testament to the power of the technology behind it – AKOOL.
The video featured football players that were not real humans but digital avatars generated by AKOOL’s revolutionary real-time digital avatar platform. This platform utilizes AI facial capture technology to accurately capture the subtle expressions and movements of faces, followed by meticulously designed rendering techniques to achieve a visual effect that is almost indistinguishable from the real thing. This technology not only meets the demand for high-quality video production but also opens up new possibilities for future digital content creation.
Following the accolades from the Cannes Festival, AKOOL has not rested on its laurels. Beyond its continuous exploration in digital avatar technology, the company has further developed its real-time digital avatar system, enabling the capture and replication of facial expressions with precision and the real-time depiction of smooth movements, making digital avatars not only entertaining but also interactive to a degree that rivals humans. AKOOL has also made strides in live streaming technology, virtualizing the real-time expressions and actions of presenters to offer audiences a more immersive viewing experience.
From powering the Grand Prix at the Cannes advertising awards to pioneering in real-time digital avatars and live streaming, AKOOL demonstrates its deep expertise and innovative potential in AI technology. As technology continues to advance and its applications expand, AKOOL is poised to be a catalyst for innovation in the digital age, bringing more surprises to content creation and user experience.
【来源】https://www.jiqizhixin.com/articles/2024-07-17-8
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