在数字经济的浪潮中，个性化体验成为了驱动用户留存和提升营销转化率的关键因素。随着消费者购物习惯的日益线上化，社交媒体平台上的商品评价和分享成为了购买决策的重要参考。为了满足这一趋势，企业开始在社交媒体平台上加大营销力度，旨在通过精准的内容推荐，实现销售目标，增强品牌形象，提高品牌认知度，进而吸引更多客户，最终提升企业的盈利能力。
在此背景下，人工智能生成内容（AIGC）技术展现出其独特优势，通过深度学习和自然语言处理等技术，大模型能够理解和分析用户数据，为用户提供个性化的内容推荐，从而精准匹配用户需求。这种个性化内容的推荐，不仅能够提高用户的满意度，还能有效提升用户在电商平台的停留时间，进而增加购买转化率。
近期，火山引擎与NVIDIA携手机器之心和CMO CLUB，共同推出了名为《AIGC体验派》的视频栏目，旨在深入探讨AIGC技术如何在提升“营销转化率”方面发挥关键作用。栏目第四期的直播活动将于7月10日19:00-19:45举行，直播主题为“留住用户，AIGC如何通过个性化提升转化率”。本次直播邀请了两位行业专家，火山引擎直播洞察产品负责人刘晨晨和火山引擎销售助手产品负责人梁正，他们将共同探讨AIGC技术在电商直播场景中的应用与挑战。
直播内容将聚焦于AIGC技术如何通过个性化内容推荐，优化用户体验，从而提升营销效果。在电商直播作为电商行业重要组成部分的背景下，AIGC技术不仅为品牌提供了新的可能性，还为解决直播经营中的问题提供了创新解决方案。通过个性化内容的精准推送，AIGC技术有望帮助品牌与消费者建立更紧密的连接，提升互动效果，最终实现销售目标和品牌忠诚度的双提升。
《AIGC体验派》栏目第四期直播不仅将为行业参与者提供深入的见解和策略，也将展示AIGC技术在提升营销转化率方面的实际应用案例，为电商行业提供参考和启发。期待通过此次直播，能够为电商行业的发展注入新的活力，推动个性化营销的创新实践。
英语如下：
### AIGC-Powered Personalized Marketing: Innovative Strategies to Boost E-commerce Live Streaming Conversion Rates
In the tide of digital economy, personalized experiences have become the cornerstone for retaining users and enhancing marketing conversion rates. As consumer shopping habits increasingly move online, product reviews and sharing on social media platforms have become pivotal in shaping purchase decisions. To cater to this trend, businesses are increasing their marketing efforts on social media platforms, aiming to achieve sales targets through precise content recommendations, thereby strengthening brand image, boosting brand awareness, attracting more customers, and ultimately enhancing corporate profitability.
Against this backdrop, Artificial Intelligence Generated Content (AIGC) technology stands out for its unique advantages. Through deep learning and natural language processing, large models can understand and analyze user data to provide personalized content recommendations that precisely match user needs. This personalized content recommendation not only increases user satisfaction but also effectively extends user dwell time on e-commerce platforms, leading to increased conversion rates.
Recently, Volcengine, NVIDIA, Jiqizhixin, and CMO CLUB collaborated to launch the video series titled “AIGC Experience Club,” focusing on how AIGC technology plays a pivotal role in enhancing “marketing conversion rates.” The fourth episode’s live stream event is scheduled for July 10, 19:00-19:45, with the theme “Retaining Users: How AIGC Elevates Conversion Rates through Personalization.” This live stream features two industry experts: Liu Chenchen, the product manager for Live Insights at Volcengine, and Liang Zheng, the product manager for Sales Assistant at Volcengine, who will delve into the application and challenges of AIGC technology in e-commerce live streaming scenarios.
The live stream content will concentrate on how AIGC technology optimizes user experience through personalized content recommendations, thereby enhancing marketing effectiveness. Given the significance of e-commerce live streaming as a component of the e-commerce industry, AIGC technology not only offers brands new possibilities but also innovative solutions to address challenges in live commerce operations. By precisely pushing personalized content, AIGC technology is expected to help brands forge closer connections with consumers, boost interaction, and ultimately achieve sales goals and brand loyalty.
The fourth episode of “AIGC Experience Club” live stream is designed to provide deep insights and strategies for industry participants, showcasing real-world applications of AIGC technology in enhancing marketing conversion rates. It aims to invigorate the e-commerce industry’s development, driving the innovation of personalized marketing practices. We look forward to this live stream as a catalyst for injecting new vitality into the industry and advancing the practice of personalized marketing.
【来源】https://www.jiqizhixin.com/articles/2024-07-08-19
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