谷歌在其人工智能搜索结果中引入购物广告：明确标识并匹配用户搜索意图
近日，谷歌宣布已开始在其人工智能搜索结果中引入购物广告，这一新举措在美国地区率先实施。谷歌表示，此举旨在为用户提供更为便捷、有针对性的购物信息。
据了解，这些新加入的购物广告会在搜索结果中明确标识为“广告”，保证了信息的透明性。谷歌仅在广告商提供的“提示词”与用户搜索的“提示词”相匹配时才会展示相关广告内容。这一策略确保了广告的精准投放，避免了无关信息的干扰。
谷歌新上任的搜索主管Liz Reid表示，经过小规模测试发现，用户乐于在AI概述的上下方看到与自身搜索意图相匹配的广告信息。因为这些信息在多数情况下对他们来说“很有帮助”，能更好地满足用户需求，为他们提供更丰富的购物选择。
此次更新可能会改变用户在谷歌搜索中的体验，但谷歌始终致力于在用户体验与商业需求之间寻求最佳平衡。未来，谷歌也将持续收集用户反馈，不断优化和完善这一功能。
此消息来源于快科技。对于此次变革，业界和广大网友保持关注，其最终效果及全球推广计划尚待进一步观察与解析。
英语如下：
News Title: Google AI Search Adds Shopping Ads: Precisely Matches User Preferences
Keywords: Google AI Ads Launch, Shopping Ads Integrated into Search Results, Clear Ad Identification
News Content:
Google Introduces Shopping Ads in its AI Search Results: Clearly Identified to Match User Search Intent
Recently, Google announced the launch of shopping ads in its AI search results, with the initiative first implemented in the US. Google stated that this move is aimed at providing users with more convenient and targeted shopping information.
It is understood that these newly added shopping ads will be clearly identified as “Ads” in search results, ensuring information transparency. Google will only display relevant advertising content when the “keywords” provided by advertisers match those searched by users. This strategy ensures precise advertising delivery and avoids irrelevant information interference.
Liz Reid, newly appointed search director at Google, stated that after small-scale testing, users are happy to see advertising information matching their search intent above and below the AI summary. This information is “helpful” in most cases, better meets user needs, and provides them with richer shopping options.
This update may change users’ experience on Google search, but Google is always committed to seeking the best balance between user experience and business needs. In the future, Google will continue to collect user feedback to optimize and improve this feature.
This news comes from Kuaikeji. The industry and broad internet users are paying close attention to this change, and its final effect and global promotion plan are yet to be further observed and analyzed.
【来源】https://ai-bot.cn/go/?url=aHR0cHM6Ly9uZXdzLm15ZHJpdmVycy5jb20vMS85ODEvOTgxNDA5Lmh0bQ%3D%3D
Views: 1