随着科技的飞速发展，我们迎来了一个全新的时代——AIGC时代。在这个时代，最难“讨好”的消费者竟被AIGC征服。传统的营销方式已经无法满足现代消费者的需求，而AIGC技术的崛起为营销行业带来了前所未有的机遇。
从报纸一角的创意广告到手机屏与电视屏之间的互动，再到如今AIGC技术的运用，营销互动的形式在不断演变。在这个过程中，底层技术的革新起到了关键作用。火山引擎与NVIDIA的联合，展示了AIGC技术在营销互动中的巨大潜力。
近日，火山引擎和NVIDIA联手机器之心以及CMO CLUB推出的视频栏目《AIGC 体验派》第三期直播中，三位重磅嘉宾深入探讨了这个话题。直播时间为7月3日19:00至19:50，主题为“体验增强，如何用AIGC提升营销互动率”。
直播节目中，嘉宾们详细介绍了从Midjourney、ChatGPT到Sora等AIGC技术在营销互动中的应用案例。随着AIGC技术的不断发展，营销互动将能够玩出更多新花样，为品牌方和消费者搭建更加巧妙的沟通场景。同时，底层技术的进步也为营销行业带来了全新的互动场景。
总之，AIGC时代下的营销互动正在经历一场革新。随着技术的不断进步，我们有理由相信，未来的营销互动将更加丰富多彩，为消费者带来全新的体验。
英语如下：
News Title: “A New Era of Marketing Interaction in the AIGC Age: How to Boost Engagement?”
Keywords: AIGC technology, marketing interaction, innovative scenarios
News Content:
“Innovating Marketing Interaction in the AIGC Age: How to Elevate Engagement to New Heights?”
With the rapid advancement of technology, we have ushered into a brand-new era – the AIGC era. In this era, the toughest-to-please consumers are being captivated by AIGC. Traditional marketing methods no longer meet the needs of modern consumers, and the rise of AIGC technology has brought unprecedented opportunities for the marketing industry.
From creative advertisements in the corner of newspapers to interactions between mobile screens and TV screens, and now the application of AIGC technology, the form of marketing interaction continues to evolve. In this process, the innovation of underlying technology has played a crucial role. The collaboration between Volcano Engine and NVIDIA demonstrates the enormous potential of AIGC technology in marketing interaction.
Recently, in the third episode of the video series “AIGC Experience” co-hosted by Volcano Engine, NVIDIA, Machine Intelligence, and CMO CLUB, three prominent guests conducted a thorough exploration of this topic. The live broadcast was held on July 3rd from 19:00 to 19:50 with the theme “Enhanced Experience: How to Use AIGC to Boost Marketing Engagement”.
During the live broadcast, guests provided detailed introductions of AIGC technology applications in marketing interaction, from Midjourney, ChatGPT to Sora. With the continuous development of AIGC technology, marketing interactions will be able to play with more new tricks, creating more ingenious communication scenarios for brands and consumers. Meanwhile, advancements in underlying technology have also brought about brand-new interactive scenarios for the marketing industry.
In conclusion, marketing interactions in the AIGC era are undergoing a revolution. With continuous technological advancements, we have reason to believe that future marketing interactions will be richer and more diverse, bringing a whole new experience to consumers.
【来源】https://www.jiqizhixin.com/articles/2024-07-01-10
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