**如何抓住“银发经济”商机？业内专家聚焦研究老年人新需求**
中新网长沙消息，第二届零售药店银发经济论坛在长沙隆重举行。此次论坛聚焦于正逐渐成为新蓝海的“银发经济”市场，与会人士热议如何抢滩这一新兴经济领域。
随着人口老龄化趋势加剧，老年人群体的消费需求日益显现。与会专家指出，要想在“银发经济”中占据先机，深入研究老年人的新需求是关键。不同于以往对老年人固有印象的认知，现代老年群体在健康、娱乐、科技等方面展现出强烈的消费潜力。
业内建议，企业需结合老年人的实际需求，推出更多符合其消费习惯的产品和服务。此外，加强老年人消费市场的调研，了解他们的消费心理和行为模式，以精准把握市场动向。同时，零售行业应优化服务体验，打造适合老年人的购物环境。此外，增强社交媒体推广策略也是重要的一环，助力产品深入触及目标受众。论坛结束后，业内人士纷纷表示将深入研究这一领域的新机遇与挑战。这一新兴市场的崛起，无疑为众多企业提供了巨大的商业发展空间。
英语如下：
News Title: “‘Silver Hair’ Economy New Blue Ocean: Experts Discuss Strategies to Grab the Opportunities, Research on New Needs of the Elderly to Lead Market Trends”
Keywords: Silver Hair Economy, New Needs of the Elderly, Beach-landing Strategy
News Content: **How to Capture the Business Opportunities of the “Silver Hair Economy”? Industry Experts Focus on Researching New Needs of the Elderly**
China News Service, Changsha: The Second Retail Pharmacy Silver Hair Economy Forum was held in Changsha. This forum focuses on the “silver hair economy” market that is becoming a new blue ocean, and participants discussed how to seize this emerging economic field.
With the trend of population aging intensifying, the consumption needs of the elderly population are increasingly emerging. Participants pointed out that to take the initiative in the “silver hair economy,” it is critical to deeply research the new needs of the elderly. Unlike previous perceptions of elderly people, modern elderly groups demonstrate strong consumption potential in health, entertainment, technology, and other aspects.
Industry suggestions are that enterprises should launch more products and services that meet the consumption habits of the elderly based on their actual needs. In addition, research on the elderly consumption market should be strengthened to understand their consumption psychology and behavior patterns, in order to accurately grasp market trends. At the same time, retail industries should optimize service experiences and create a shopping environment suitable for the elderly. Moreover, enhancing social media promotion strategies is also a crucial part to help products reach their target audience. After the forum, industry insiders expressed their willingness to further research new opportunities and challenges in this emerging field. The rise of this emerging market undoubtedly provides enormous business development space for many enterprises.
【来源】http://www.chinanews.com/cj/2024/06-18/10235978.shtml
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