抖音试水AI电商，推出全新“AI购物小助手”服务
近日，据Tech星球报道，抖音电商正在测试面向消费者的全新AI电商服务——“AI购物小助手”。这一创新性的服务标志着抖音在AI技术领域的进一步拓展，旨在通过人工智能为消费者提供更便捷、个性化的购物体验。
据了解，“AI购物小助手”业务从去年下半年开始研发，由上海团队负责推进。此项服务的研发背后，是抖音对于打造服务亿级用户的AI明星产品的坚定决心。通过利用先进的AI技术，抖音旨在为消费者提供一个全新的购物模式。
该服务的算法推荐机制基于云雀大模型算法，可以为用户提供更加精准、个性化的商品推荐。去年年底的小范围测试显示了用户对这一新服务的热烈反响。
随着人工智能技术的不断发展，抖音通过推出“AI购物小助手”服务，进一步探索了电商领域的智能化发展。这一创新不仅有望提升用户购买体验和业务效率，也将对整个电商行业带来深远的影响。
未来，抖音电商将继续探索人工智能技术在电商领域的应用，为广大消费者带来更加便捷、个性化的购物体验。
英语如下：
News Title: “TikTok Tests AI E-commerce with a New Shopping Assistant, Creating an Innovative Shopping Experience!”
Keywords: TikTok AI E-commerce, “AI Shopping Assistant”, Lark Model
News Content: TikTok Tests New AI E-commerce Service with the Introduction of the “AI Shopping Assistant”
Recently, Tech星球 reported that TikTok is testing a new consumer-facing AI e-commerce service called the “AI Shopping Assistant.” This innovative service marks TikTok’s further expansion in the AI technology field, aiming to provide consumers with a more convenient and personalized shopping experience through artificial intelligence.
It is understood that the “AI Shopping Assistant” business started developing from the second half of last year and is being pushed forward by the Shanghai team. Behind this service’s development is TikTok’s determination to create an AI star product that can serve users at a scale of hundreds of millions. TikTok aims to offer a new shopping model to consumers by utilizing advanced AI technology.
The algorithm recommendation mechanism of this service is based on the Lark Model algorithm, providing users with more precise and personalized product recommendations. The small-scale test conducted at the end of last year received a warm response from users.
With the continuous development of AI technology, TikTok is further exploring intelligent development in the e-commerce field by launching the “AI Shopping Assistant” service. This innovation is expected not only to enhance user shopping experiences and business efficiency but also to have far-reaching impacts on the entire e-commerce industry.
In the future, TikTok e-commerce will continue to explore the application of AI technology in the e-commerce field, bringing more convenient and personalized shopping experiences to consumers.
【来源】https://mp.weixin.qq.com/s/LQh8Th51gRq1G8OT22PGtw
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