谷歌在其人工智能搜索结果中推出购物广告新举措
近日，谷歌宣布了一项引人注目的新举措：在其人工智能搜索结果中加入购物广告。这一创新策略将优先在美国地区实施。据谷歌方面表示，此举旨在为用户提供更为便捷和丰富的搜索体验。
据了解，新推出的广告内容会在结果中明确标识为“广告”。只有当广告商提供的“提示词”与用户所输入的搜索“提示词”相匹配时，相关广告才会被展示。此举旨在确保广告的精准性和用户的良好体验。
谷歌新任搜索主管Liz Reid表示，经过小规模测试发现，用户乐于在AI概述的上方或下方看到这些广告信息，因为这些信息对他们来说“很有帮助”。这些广告不仅能提供用户所需的产品信息，还能为他们提供便捷的购物途径。
该举措引发了业界和广大用户的关注和热议。尽管这是谷歌在人工智能领域的新尝试，但该公司将继续倾听用户反馈，并持续优化这一功能，以确保为用户提供最佳的搜索和广告体验。
对于商家而言，这一新举措为他们提供了一个展示和推广产品的全新平台。而对于用户来说，他们可以在搜索过程中更方便地找到所需商品，进一步提升了互联网的便捷性。
英语如下：
News Title: Google AI Search Ushers in a New Era of Shopping Ads: Precisely Matched, User-Friendly
Keywords: Google AI Ads Launch, Shopping Ads in Search Results, AI Display Ad Testing
News Content:
Google Introduces New Shopping Ads in AI Search Results
Recently, Google announced a groundbreaking new initiative to integrate shopping ads into its AI search results. This innovative strategy will be prioritized in the United States, aiming to provide users with a more convenient and enriched search experience.
It is understood that the newly launched ad content will be clearly labeled as “ads” in the results. Ads will only be displayed when the “keywords” provided by advertisers match the search “keywords” entered by users, ensuring the precision of ads and a positive user experience.
Liz Reid, Google’s new search director, stated that after conducting small-scale tests, users have shown willingness to see these ad messages above or below AI summaries as they find these messages “helpful.” These ads not only provide users with the required product information but also offer convenient shopping paths.
This initiative has sparked attention and heated debate from both industry insiders and users. Although this is a new attempt by Google in the field of artificial intelligence, the company will continue to listen to user feedback and optimize this feature to ensure the best search and advertising experience for users.
For businesses, this new initiative provides them with a brand-new platform to showcase and promote their products. For users, they can find the products they need more conveniently during the search process, further enhancing the convenience of the internet.
【来源】https://news.mydrivers.com/1/981/981409.htm
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