京东集团创始人、董事会主席刘强东日前以“采销东哥AI数字人”的形象，空降京东超市、京东家电家居采销直播间，进行了他的直播首秀。这场备受瞩目的直播，从下午6点18分开始，仅一小时便吸引了超过2000万的观众观看，整场直播累计成交额更是突破了5000万大关。
在直播中，刘强东通过AI数字人技术，与消费者进行了深入的交流和互动。他不仅亲自推荐了多款热销商品，还解答了观众关于产品选择和购买流程的问题。这场直播不仅是刘强东个人形象的一次创新展示，也是京东在直播电商领域的一次大胆尝试。
据了解，京东此次推出的AI数字人技术，能够以极高的仿真度模拟出刘强东的形象和语音，使他在直播中与观众进行无障碍的交流。这一技术的应用，不仅为消费者提供了更加生动和真实的购物体验，也为电商行业的发展注入了新的活力。
京东方面表示，此次直播的成功，不仅展现了京东在技术创新上的实力，也体现了消费者对刘强东个人品牌的认可。未来，京东将继续探索更多元化的营销方式，为消费者带来更加丰富多彩的购物体验。
英语如下：
Title: “Liu Qiangdong’s AI Debut Livestream Draws 20 Million Viewers, Generates Over 50 Million in Sales”
Keywords: JD Live Stream, Liu Qiangdong AI, Record-Breaking Debut
Content: Liu Qiangdong, the founder and chairman of JD.com, recently made his live-streaming debut as “AI Digital Person Zhang Dong,” the e-commerce giant’s digital alter ego, joining the JD Supermarket and JD Home Appliances & Furniture live sales sessions. The highly anticipated live stream, which began at 6:18 p.m., attracted more than 20 million viewers within an hour and saw cumulative sales surpassing 50 million yuan.
During the live stream, Liu interacted deeply with consumers through AI digital person technology. He not only personally recommended a variety of best-selling products but also addressed questions from viewers about product selection and purchasing processes. This live stream was not only an innovative showcase of Liu’s personal image but also a bold experiment for JD.com in the realm of live e-commerce.
It is understood that JD.com’s AI digital person technology can simulate Liu’s appearance and voice with a high degree of realism, allowing him to communicate freely with viewers during the live stream. The application of this technology not only provides consumers with a more vivid and real shopping experience but also injects new vitality into the development of the e-commerce industry.
JD.com stated that the success of this live stream not only demonstrates the company’s strength in technological innovation but also reflects consumer recognition of Liu’s personal brand. In the future, JD.com plans to explore more diverse marketing strategies to offer consumers a more colorful shopping experience.
【来源】https://mp.weixin.qq.com/s/xBoAP-6fZVQA9cEWT8gyfw
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