古城平遥，以其深厚的历史文化底蕴和独特的古城风貌吸引着国内外游客。然而，随着旅游业的蓬勃发展，旅游市场秩序方面的问题也逐渐凸显。为了给游客提供一个更加有序、舒适的旅游环境，平遥官方日前启动了旅游秩序专项整治百日提升行动。
此次专项整治行动旨在针对旅游市场秩序方面存在的问题，下猛力、出重拳，重点整治旅游景区内的商业乱象、服务质量不达标、导游服务不规范等问题。平遥县文旅局表示，将通过加强市场监管、提升服务质量、加大执法力度等措施，确保旅游市场的健康发展。
行动中，平遥将加强对旅游景区的巡查力度，严厉打击欺客宰客、虚假广告、非法经营等违法行为。同时，还将加强对导游的培训和管理，提高导游的服务水平，确保游客能够享受到专业的导游服务。此外，平遥还将利用现代信息技术，如建立游客投诉平台、实施旅游大数据分析等手段，进一步提升旅游服务质量和管理水平。
平遥县文旅局呼吁广大游客，在享受古城美景的同时，也要自觉遵守旅游秩序，共同维护良好的旅游环境。此次专项整治行动的实施，标志着平遥旅游市场秩序整治工作进入了一个新的阶段，也预示着平遥将向打造国际知名旅游目的地迈出坚实步伐。
英语如下：
Title: “Pingyao Ancient City Launches Massive Clean-Up: Focus on Tourists, Brace for 100-Day Action to Rectify Tourism Chaos”
Keywords: Pingyao City Clean-Up, Pingyao Initiative, Tourism Order
News Content:
Pingyao Ancient City, famed for its profound historical and cultural background and distinctive ancient city landscape, attracts tourists from both at home and abroad. However, with the vigorous development of tourism, issues related to the order of the tourism market have gradually come to light. In order to provide visitors with a more orderly and comfortable travel environment, the Pingyao authorities have recently launched a 100-day special campaign to improve the order of tourism.
The special campaign aims to address the problems in the tourism market order, making strong efforts and using heavy measures to focus on rectifying commercial chaos within tourist attractions, unsatisfactory service quality, and unregulated tour guide services. The Pingyao County Cultural and Tourism Bureau stated that measures will be taken to strengthen market regulation, improve service quality, and increase law enforcement efforts to ensure the healthy development of the tourism market.
During the campaign, Pingyao will enhance its patrol efforts in tourist attractions to severely crack down on acts such as cheating and overcharging tourists, false advertising, and illegal operations. Additionally, the city will strengthen training and management of tour guides to improve their service levels, ensuring that visitors can enjoy professional tour guide services. Furthermore, Pingyao will utilize modern information technology, such as establishing a complaint platform for tourists and implementing tourism big data analysis, to further improve the quality of tourism services and management.
The Pingyao County Cultural and Tourism Bureau calls on all tourists to enjoy the scenic beauty of the ancient city while consciously observing travel order and jointly maintaining a good travel environment. The implementation of the special campaign marks a new stage in the Pingyao tourism market order rectification work and indicates a firm step towards Pingyao’s goal of becoming a well-known international tourist destination.
【来源】http://www.chinanews.com/sh/2024/05-25/10223248.shtml
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