中新网上海5月22日电 (记者 李佳佳)全球性地产服务和投资公司世邦魏理仕今日发布最新报告指出，中国内地零售和餐饮品牌正迎来新一轮“出海”热潮，他们将目光投向了香港、澳门和新加坡等地区，以期扩大品牌国际影响力。
报告数据显示，随着中国内地市场的竞争日益激烈，以及消费者对高品质商品和服务的需求不断增长，越来越多的零售和餐饮企业开始寻求海外市场的发展机遇。香港、澳门和新加坡因其地理位置优越、消费能力强、市场开放程度高，成为内地品牌“走出去”的首选之地。
世邦魏理仕的分析认为，内地品牌“出海”的热潮，不仅反映了企业对全球化战略的重视，也显示了中国经济实力和国际影响力的增强。同时，这也为中国品牌提供了与国际知名品牌同台竞争的机会，有助于提升品牌形象和市场份额。
据悉，近年来，已有不少内地零售和餐饮品牌在海外市场取得了不俗的成绩，如海底捞、喜茶等品牌在海外市场的扩张速度加快，其产品和服务受到了当地消费者的欢迎。
面对这一趋势，业内人士建议，内地品牌在“出海”时应注重文化差异和市场适应性，通过深入了解目标市场的消费习惯和法律法规，制定符合当地市场的经营策略，以实现可持续发展。同时，加强品牌宣传和市场营销，提升品牌知名度和影响力，也是内地品牌成功“走出去”的关键。
随着中国对外开放步伐的不断加快，可以预见，未来将有更多内地品牌在全球舞台上绽放光彩。
英语如下：
Title: “Domestic Brands Accelerate ‘Going Global’ Efforts, Focusing on Hong Kong, Macao, Singapore Markets”
Keywords: Outbound boom, international influence, global strategy
Content:
SHANGHAI, May 22 (Xinhua) — Global real estate and investment services firm CBRE released a new report on Thursday indicating that Chinese mainland retail and catering brands are experiencing a new wave of “going global” as they look to markets such as Hong Kong, Macao, and Singapore to expand their international presence.
Data from the report shows that as competition in the mainland market intensifies and consumer demand for high-quality goods and services grows, an increasing number of retail and catering enterprises are seeking opportunities in overseas markets. The favorable geographical location, strong purchasing power, and high degree of market openness in Hong Kong, Macao, and Singapore make them the preferred destinations for mainland brands seeking to venture abroad.
CBRE’s analysis suggests that the outbound trend among mainland brands reflects a growing emphasis on global strategies by companies and the enhancement of China’s economic strength and international influence. This also offers Chinese brands the chance to compete on an equal footing with international giants, helping to enhance brand image and market share.
It is reported that in recent years, several mainland retail and catering brands have achieved notable successes overseas, with names like Haidilao and Hey Tea accelerating their expansion efforts and receiving warm welcomes from local consumers.
Industry experts advise that when domestic brands go global, they should pay attention to cultural differences and market adaptability. By deeply understanding the consumption habits and legal regulations of target markets, they can devise business strategies that meet local needs, enabling sustainable development. Additionally, strengthening brand promotion and marketing is crucial to the success of mainland brands in going international.
As China continues to accelerate its opening-up process, it is foreseeable that more domestic brands will shine on the global stage in the future.
【来源】http://www.chinanews.com/cj/2024/05-22/10221547.shtml
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