快手科技在2024年快手磁力大会上宣布，其自主研发的大语言模型——快意，已经超越了领先的AI语言模型GPT-3.5，并且在营销领域的应用能力与GPT-4持平。快手商业化算法负责人江鹏在大会上展示了快意模型的最新成果，指出通过对快意模型进行大规模的商业知识预训练和指令对齐，快手在营销领域取得了显著的进展。
江鹏进一步介绍，快手的女娲数字人平台能够支持超过2200个数字人同时进行24小时不间断的直播，这不仅提升了用户体验，也为快手在数字营销领域提供了强大的支持。此外，快手的盘古视频AIGC技术能够显著提升营销转化率，达到33%的提升效果，这一成果对于快手的商业化进程具有重要意义。
快手此次在AI领域的突破，不仅展示了其在技术创新方面的实力，也为快手在激烈的市场竞争中赢得了更多的优势。随着快意模型的不断完善和应用，快手有望在未来的数字营销市场中扮演更加重要的角色。
英语如下：
News Title: “Kuaishou Launches New Model: 33% Boost in Marketing Conversion Rates Surpasses GPT-3.5 and GPT-4”
Keywords: Kuaishou, AI Model, Marketing Conversion
News Content: At the 2024 Kuaishou Maglev Conference, Kuaishou Technology announced that its self-developed large language model, Kuaixi, has surpassed the leading AI language model GPT-3.5 and achieved parity in marketing application capabilities with GPT-4. Jiang Peng, the head of Kuaishou’s commercialization algorithm, showcased the latest achievements of the Kuaixi model during the conference, noting that significant progress has been made in the marketing field through large-scale commercial knowledge pre-training and instruction alignment for the Kuaixi model.
Jiang Peng further introduced that Kuaishou’s Nuwa digital human platform supports over 2,200 digital humans for 24-hour live streaming, not only enhancing the user experience but also providing strong support for Kuaishou in the digital marketing sector. Additionally, Kuaishou’s Pangu video AIGC technology significantly improves marketing conversion rates, achieving a 33% increase, which is of great significance for Kuaishou’s commercialization process.
Kuaishou’s breakthrough in the AI field not only demonstrates its strength in technological innovation but also secures more advantages in the fierce market competition. As the Kuaixi model continues to be perfected and applied, Kuaishou is poised to play a more significant role in the future digital marketing market.
【来源】https://finance.sina.com.cn/7×24/2024-03-26/doc-inaprmts0685258.shtml
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