据TechCrunch报道，估值达40亿美元的网页设计和网站托管平台Webflow近日宣布收购人工智能网站优化初创公司Intellimize。此次收购旨在扩展Webflow在营销优化领域的影响力，通过结合Intellimize的人工智能技术为用户提供更加个性化的网站体验。
据了解，Intellimize专注于利用人工智能技术为不同访客打造个性化的网站体验，帮助企业提高用户转化率和满意度。尽管交易具体条款未公开，但据知情人士透露，收购价格在八位数范围内。
收购完成后，Intellimize的大约50人团队将加入Webflow。这次整合预计将加速Webflow在网站优化和个性化方面的技术创新，同时扩大其产品线，更好地满足用户需求。
Webflow的此项战略举措反映了当今企业对于人工智能和机器学习技术的日益重视。通过整合Intellimize的技术，Webflow能够为用户提供更加智能化、个性化的网站设计和服务，从而在竞争激烈的市场中脱颖而出。
业界分析认为，此次收购将进一步巩固Webflow在网页设计和网站托管领域的领导地位，同时也为Intellimize的团队成员提供了更广阔的发展平台。未来，Webflow可能会将Intellimize的技术与其他产品和服务相结合，开拓更多创新应用，为用户提供更加丰富和高效的解决方案。
随着技术的不断进步和市场的变化，企业对于优化工具的需求也在不断增长。Webflow收购Intellimize的举措，无疑是对这一趋势的积极响应。未来，双方将如何发挥各自优势，共同推动网页设计领域的创新，值得业界期待。
英语如下：
**Headline:** **Webflow invests tens of millions of dollars in acquiring AI company Intellimize**
Keywords: Webflow acquisition, AI optimization, personalized websites.
**News Content:** ### Webflow, a Giant in Web Design, Acquires AI Website Optimization Company Intellimize
According to TechCrunch, Webflow, a web design and website hosting platform valued at $4 billion, recently announced the acquisition of the artificial intelligence website optimization startup Intellimize. This acquisition aims to expand Webflow’s influence in the field of marketing optimization by combining Intellimize’s artificial intelligence technology to provide users with a more personalized website experience.
It is understood that Intellimize focuses on using artificial intelligence technology to create personalized website experiences for different visitors, helping businesses improve user conversion rates and satisfaction. Although the specific terms of the transaction have not been disclosed, sources familiar with the matter say the acquisition price is in the eight-figure range.
After the acquisition, the approximately 50-person team of Intellimize will join Webflow. This integration is expected to accelerate Webflow’s technological innovation in website optimization and personalization, while also expanding its product line to better meet user needs.
Webflow’s strategic move reflects the growing importance of artificial intelligence and machine learning technologies in today’s enterprises. By integrating Intellimize’s technology, Webflow can provide users with more intelligent and personalized web design and services, thus standing out in the competitive market.
Industry analysis believes that this acquisition will further solidify Webflow’s leadership in web design and website hosting and provide a broader development platform for the Intellimize team. In the future, Webflow may combine Intellimize’s technology with other products and services to open up more innovative applications, offering users more rich and efficient solutions.
With the continuous progress of technology and changes in the market, businesses’ demand for optimization tools is also growing. Webflow’s acquisition of Intellimize is undoubtedly a responsive move to this trend. How both sides will leverage their advantages and jointly promote innovation in web design is a matter that deserves industry expectations.
【来源】https://techcrunch.com/2024/04/19/webflow-intellimize-acquisition-web-development-ai/
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