在2024快手磁力大会上，快手商业化算法负责人江鹏宣布了一项重大技术突破：快意通用大语言模型的能力已经超越了GPT-3.5。这一成就背后，是快手对大模型进行的千亿级Token商业知识预训练，以及百万级商业指令对齐的深入研究。这标志着快手在通用大语言模型领域迈出了坚实的步伐，其营销领域的实力也已经达到了与GPT-4相媲美的水平。
快意通用大语言模型的独特之处在于，它能够生成真正符合快手风格的素材，这一点对于提升营销效果至关重要。在数字营销日益重要的今天，快手通过自主研发的大语言模型，为广告主提供了更加精准、个性化的营销方案。
同时，快手女娲数字人平台也展示了其强大的技术实力。该平台能够支持超过2200路数字人24小时同时开播，为用户提供不间断的互动体验。这一技术的应用，不仅为用户带来了全新的娱乐方式，也为广告主提供了更多元化的营销渠道。
此外，盘古视频AIGC技术的应用，更是让营销转化率提升了33%。这不仅进一步证明了快手在视频领域的技术优势，也为广告主带来了实实在在的营销效果提升。
快手的这一系列技术突破，不仅展示了其在人工智能领域的强大实力，也为广告主和用户带来了更多可能。未来，快手将继续深耕技术，为用户带来更好的使用体验，为广告主创造更大的价值。
来源：新浪财经
英语如下：
**Headline:** “Kuaishou Magnet Conference Unveils Breakthrough: General Language Model Surpasses GPT-3.5, Marketing Power Competes with GPT-4”
**Keywords:** Kuaishou, Large Language Model, Marketing Capability
**News Content:**
At the 2024 Kuaishou Magnet Conference, Jang Peng, the head of Kuaishou’s commercial algorithm, announced a significant technological breakthrough: The capability of Kuaishou’s general-purpose large language model has already exceeded that of GPT-3.5. This achievement is the result of Kuaishou’s extensive work on training large models with billions of tokens incorporating commercial knowledge and in-depth research on aligning millions of commercial instructions. This signifies a solid step forward for Kuaishou in the field of general-purpose large language models, with its marketing strength reaching a level comparable to GPT-4.
What sets Kuaishou’s general-purpose large language model apart is its ability to generate content that truly fits the Kuaishou style, which is crucial for enhancing marketing effectiveness. In an era where digital marketing grows increasingly important, Kuaishou offers advertisers more precise and personalized marketing solutions through its independently developed large language model.
Meanwhile, Kuaishou’s Nuwa Digital Human platform demonstrated its formidable technological strength. The platform supports over 2,200 digital humans simultaneously going live 24/7, providing users with uninterrupted interactive experiences. The application of this technology not only brings users a new form of entertainment but also offers advertisers more diverse marketing channels.
Furthermore, the application of the Pangu Video AIGC technology has increased marketing conversion rates by 33%. This not only further proves Kuaishou’s technological advantage in the video domain but also brings tangible improvements in marketing effectiveness for advertisers.
Kuaishou’s series of technological breakthroughs not only showcase its formidable strength in the field of artificial intelligence but also open up more possibilities for advertisers and users. In the future, Kuaishou will continue to cultivate technology to bring users better experiences and create greater value for advertisers.
Source: Sina Finance
【来源】https://finance.sina.com.cn/7×24/2024-03-26/doc-inaprmts0685258.shtml
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