【Tech星球讯】近日,知名短视频平台抖音正在悄然测试其首款面向C端的AI电商服务——“AI购物小助手”。据悉,这款购物小助手是抖音电商团队从去年下半年开始研发,由其上海团队负责,旨在通过AI技术的应用,提升用户的购物体验和业务效率,期望打造出一个服务亿级用户的AI明星产品。
据了解,“AI购物小助手”的算法推荐机制基于云雀大模型算法。云雀大模型算法是抖音内部研发的一种先进的人工智能算法,以其强大的数据处理和分析能力,能够精准地把握用户的购物需求和喜好,从而为用户提供更为个性化和精准的商品推荐。
去年年底,“AI购物小助手”已经进行了小范围的测试。测试结果显示,该助手能够有效地提高用户的购物体验,帮助用户更快地找到心仪的商品,提高购物效率。同时,由于其基于AI技术的推荐机制,使其在商品推荐的精准度上有着明显优势。
抖音此次试水AI电商,是其进一步拓展电商业务的重要举措。抖音希望通过AI技术的应用,能够在其电商业务中形成一个新的增长点,同时也为用户提供更为智能和便捷的购物体验。
这不仅展示了抖音在AI技术上的深厚积累,也体现了其在电商业务上的雄心壮志。未来,抖音的AI电商服务“AI购物小助手”将如何发展,能否如其所期望的那样成为服务亿级用户的AI明星产品,值得我们持续关注。
英语如下:
### News Title: **Douyin’s Innovative Experiment: Testing AI Shopping Assistant**
Keywords: Douyin AI E-commerce, Shopping Assistant, Swallow Big Model
**News Content:**
_Tech Planet News_ — Recently, the well-known short video platform Douyin has been quietly testing its first AI e-commerce service for C-end users, named “AI Shopping Assistant.” Sources reveal that this shopping assistant was developed by Douyin’s e-commerce team since the second half of last year, with the responsibility falling under its Shanghai team. The aim is to enhance user shopping experiences and business efficiency through AI technology applications, hoping to create a star AI product serving hundreds of millions of users.
It is understood that the algorithm recommendation mechanism of “AI Shopping Assistant” is based on the Swallow Big Model algorithm. Swallow Big Model is an advanced artificial intelligence algorithm developed internally by Douyin, known for its powerful data processing and analysis capabilities. It can accurately grasp users’ shopping needs and preferences, thus providing users with more personalized and accurate product recommendations.
By the end of last year, “AI Shopping Assistant” had already undergone small-scale testing. Test results showed that the assistant can effectively improve the shopping experience for users, helping them find desired products more quickly and increase shopping efficiency. Meanwhile, its recommendation mechanism based on AI technology gives it a clear advantage in the precision of product recommendations.
Douyin’s attempt at AI e-commerce is an important measure to further expand its e-commerce business. Douyin hopes that through the application of AI technology, it can form a new growth point in its e-commerce business and also provide users with smarter and more convenient shopping experiences.
This not only showcases Douyin’s profound accumulation in AI technology but also reflects its ambitions in the e-commerce business. We will continue to closely follow how Douyin’s AI e-commerce service, “AI Shopping Assistant,” will develop and whether it can become the star AI product serving hundreds of millions of users as anticipated.
【来源】https://mp.weixin.qq.com/s/LQh8Th51gRq1G8OT22PGtw
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