在2024年快手磁力大会上，快手商业化算法负责人江鹏披露了一项令人瞩目的技术成果：快意通用大语言模型的能力已经超越了GPT-3.5。通过进行千亿级Token商业知识预训练，以及百万级商业指令对齐，快手成功研发出业界领先的营销域大语言模型。
这一模型不仅在技术层面取得了重大突破，更在实际应用中展现了卓越的表现。据江鹏介绍，该模型能够生成符合快手风格的素材，使得快手在营销领域的能力与GPT-4相媲美。这意味着，快手在智能化内容生成和个性化营销方面，已经走在了行业的前沿。
此外，快手女娲数字人平台也展现了其强大的技术支撑能力，能够支持超过2200路数字人24小时同时开播。这一平台的使用，不仅极大地丰富了快手的数字娱乐内容，也为数字营销开启了新的可能性。
另一项创新技术——盘古视频AIGC，更是能够提升营销转化率33%。这一成绩的取得，无疑将进一步推动快手在营销领域的竞争力，同时也为广告主提供了更加高效、精准的营销解决方案。
快手的这一系列技术突破，不仅展示了其在人工智能领域的强大实力，也为行业的创新发展提供了新的思路和方向。未来，快手将继续深耕技术，以更智能、更高效的服务，推动行业的进步和发展。
来源：新浪财经
英语如下：
### Kuaishou Magnetism Conference Unveils Breakthrough: Its Large Language Model Surpasses GPT-3.5, Marketing Power on Par with GPT-4
**Keywords:** Kuaishou, Large Language Model, Marketing Capabilities
**News Content:**
At the 2024 Kuaishou Magnetism Conference, Jang Peng, the head of Kuaishou’s commercial algorithm, revealed a remarkable technological achievement: The capability of Kuaishou’s general-purpose large language model has already exceeded that of GPT-3.5. Through billion-level Token commercial knowledge pre-training and millions of commercial instruction alignment, Kuaishou has successfully developed a leading marketing domain large language model in the industry.
This model has not only achieved a significant breakthrough in technology but also demonstrated outstanding performance in practical applications. According to Jang Peng, the model can generate materials that fit Kuaishou’s style, making Kuaishou’s marketing capabilities comparable to GPT-4. This means that Kuaishou has reached the forefront of the industry in intelligent content generation and personalized marketing.
In addition, Kuaishou’s Nuwa Digital Human platform also demonstrated its strong technical support capabilities, capable of supporting over 2200 digital humans to live broadcast simultaneously for 24 hours. The use of this platform not only greatly enriches Kuaishou’s digital entertainment content but also opens up new possibilities for digital marketing.
Another innovative technology—Pangu Video AIGC—can increase marketing conversion rates by 33%. This achievement will undoubtedly further enhance Kuaishou’s marketing competitiveness and also provide advertisers with more efficient and precise marketing solutions.
Kuaishou’s series of technological breakthroughs not only showcase its strong capabilities in the field of artificial intelligence but also provide new insights and directions for industry innovation and development. In the future, Kuaishou will continue to delve into technology, offering more intelligent and efficient services to promote the progress and development of the industry.
**Source:** Sina Finance
【来源】https://finance.sina.com.cn/7×24/2024-03-26/doc-inaprmts0685258.shtml
Views: 1