阿里巴巴近日宣布推出一款名为“绘蛙”的AI电商营销工具，旨在提升商家和达人的营销效率。据Tech星球报道，阿里已经组建了一支专注于AI电商的团队，正在研发这款创新产品。据“绘蛙”官网透露，该工具的开发主体为杭州连凡信息技术有限公司，这家公司的全部股权由阿里巴巴（中国）有限公司持有。
“绘蛙”主要功能包括自动生成营销文案和训练专属AI模特，以此帮助淘宝、天猫的商家和内容创作者更高效地呈现商品，加速商品的“种草”过程，即让消费者对商品产生兴趣并愿意购买。这一举措标志着阿里巴巴在AI电商领域的实质性布局，显示出其利用人工智能技术优化电商生态、提升用户体验的决心。
随着电商市场竞争日益激烈，营销创新成为商家脱颖而出的关键。阿里“绘蛙”的推出，有望为电商行业的内容创作和营销策略带来革命性的变化，通过AI技术的赋能，商家和达人可以更快速、精准地触达消费者，进一步推动电商行业的智能化发展。
英语如下：
**News Title:** “Alibaba Launches AI E-commerce Tool ‘Huiwa’: Empowering Merchants and Influencers for a New Era of Intelligent Marketing”
**Keywords:** Alibaba AI E-commerce, Huiwa Tool, Merchants and Influencers
**News Content:** Alibaba recently announced the launch of an AI-powered e-commerce marketing tool named “Huiwa,” designed to enhance the marketing efficiency for merchants and influencers. As reported by Tech Planet, Alibaba has assembled a team dedicated to AI e-commerce to develop this innovative product. According to the Huiwa official website, the tool is developed by Hangzhou Lianfan Information Technology Co., Ltd., a company whose entire equity is held by Alibaba (China) Limited.
Huiwa’s main features include automatically generating marketing copy and training exclusive AI models, assisting Taobao and Tmall merchants and content creators in more effectively showcasing products, thus accelerating the “grass planting” process—whereby consumers develop an interest in products and are encouraged to purchase. This move signifies Alibaba’s substantial foray into the AI e-commerce arena, demonstrating its commitment to optimizing the e-commerce ecosystem and enhancing user experience through artificial intelligence technology.
As competition in the e-commerce market intensifies, marketing innovation has become crucial for merchants to stand out. The introduction of Alibaba’s Huiwa is expected to bring revolutionary changes to the industry’s content creation and marketing strategies. By leveraging AI technology, merchants and influencers can reach consumers more swiftly and accurately, further propelling the智能化 development of the e-commerce sector.
【来源】https://mp.weixin.qq.com/s/CrEeBLxzpjd6NQjm9BozcQ
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