在2024年的快手磁力大会上，快手商业化算法负责人江鹏宣布了一项重大技术突破。据称，快手的快意通用大语言模型在经过深度学习和优化后，其性能已经超越了知名的GPT-3.5。这一成就得益于快意模型进行的千亿级Token商业知识预训练和百万级商业指令对齐，使得该模型在理解与生成快手平台特有的内容风格上展现出强大的能力。江鹏强调，快意模型在营销领域的应用表现已经可以与OpenAI的最新模型GPT-4相媲美。
此外，快手在数字化领域也取得了显著进展。其女娲数字人平台现能支持超过2200路数字人全天候不间断直播，这不仅提升了用户体验，也极大地拓宽了快手的商业可能性。同时，快手推出的盘古视频AIGC技术，通过人工智能生成内容，成功将营销转化率提升了33%，显示了快手在人工智能驱动的营销创新上的领先优势。
这些技术突破标志着快手在内容生成和商业化方面迈出了重要一步，进一步巩固了其在社交媒体和营销领域的地位。随着技术的不断迭代，快手有望持续引领行业创新，为用户和广告商提供更加智能化、个性化的服务。
英语如下：
News Title: “Kuaishou Breaks New Ground: Kuaiyi Model Outperforms GPT-3.5, Marketing Capabilities Match GPT-4”
Keywords: Kuaiyi Model, Digital Human Platform, Marketing Conversion Rate
News Content: At the 2024 Kuaishou Magnetism Conference, Jiang Peng, the head of Kuaishou’s commercialization algorithm, announced a significant technological breakthrough. It is claimed that Kuaishou’s Kuaiyi Large Language Model, after deep learning and optimization, has surpassed the renowned GPT-3.5. This achievement is attributed to the Kuaiyi Model’s pre-training with trillions of commercial knowledge tokens and alignment with millions of commercial instructions, enabling it to demonstrate powerful capabilities in understanding and generating content unique to the Kuaishou platform.
Jiang Peng emphasized that the Kuaiyi Model’s performance in marketing applications is now comparable to OpenAI’s latest model, GPT-4.
Furthermore, Kuaishou has made notable progress in the digital realm. Its Nuwa Digital Human Platform now supports over 2,200 digital humans streaming non-stop, enhancing user experience and expanding Kuaishou’s commercial potential. The newly launched Pangu Video AIGC technology, which generates content through artificial intelligence, has successfully increased the marketing conversion rate by 33%, showcasing Kuaishou’s leading edge in AI-driven marketing innovation.
These technological breakthroughs signify a crucial step for Kuaishou in content generation and commercialization, further solidifying its position in the social media and marketing sectors. With ongoing technological iterations, Kuaishou is poised to continue spearheading industry innovation, offering more intelligent and personalized services to users and advertisers.
【来源】https://finance.sina.com.cn/7×24/2024-03-26/doc-inaprmts0685258.shtml
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