据Business Insider报道，科技巨头苹果正在对其App Store的广告投放策略进行重大革新，尝试引入基于人工智能的广告优化技术。苹果正在向部分广告客户测试一款新工具，该工具能够自动确定广告在App Store内的最佳展示位置，以提升广告效果和用户体验。
知情人士透露，这一举措是苹果借鉴了谷歌和Meta等公司在数字广告领域的成功经验，旨在提供更加精准和高效的广告服务。目前，苹果的广告产品已经覆盖了“搜索标签”、“搜索结果”、“您可能也会喜欢”以及“今日”页面的开屏广告。通过新测试的AI系统，广告商只需设定预算、每次获取用户的成本目标，以及目标受众和国家，苹果的算法将自动决定广告在四个可用页面中的最佳分布。
这一变化意味着苹果正进一步深入广告业务，同时也反映出其对用户隐私保护的承诺，即在不侵犯用户隐私的前提下，利用AI技术提升广告的定位和效果。苹果的这一举动可能会对App Store的广告市场格局产生影响，同时也可能引发业界对如何在保护隐私和提供个性化广告之间找到平衡的讨论。
英语如下：
News Title: “Apple Tests AI-Powered Ad Placement: Set to Reshape App Store Marketing Landscape”
Keywords: Apple, AI Ads, App Store
News Content: According to Business Insider, tech giant Apple is undergoing a significant overhaul of its advertising strategy within the App Store, experimenting with artificial intelligence-driven ad optimization technology. The company is currently testing a new tool with select advertisers that can automatically determine the optimal positions for ads within the App Store to enhance ad performance and user experience.
Sources familiar with the matter suggest that this move is inspired by the successful strategies of companies like Google and Meta in the digital advertising realm, aiming to provide more precise and efficient ad services. Presently, Apple’s advertising offerings span “Search Tabs,” “Search Results,” “You Might Also Like,” and full-screen ads on the “Today” page. With the new AI system being tested, advertisers would only need to set a budget, cost-per-acquisition target, and target audience and country; Apple’s algorithm would then automatically decide the best distribution across the four available pages.
This development indicates Apple’s further foray into the advertising industry while reflecting its commitment to user privacy. It seeks to enhance ad targeting and effectiveness without compromising users’ privacy. This shift is likely to impact the landscape of advertising within the App Store and may spark industry discussions on striking a balance between privacy protection and delivering personalized ads.
【来源】https://www.ithome.com/0/755/049.htm
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