【IT之家讯】市场分析巨头Gartner近日发布的一份报告揭示了搜索引擎行业即将面临的重大变革。报告指出,随着生成式AI技术的快速发展,传统搜索引擎正面临前所未有的挑战,预计到2026年,搜索量可能较当前水平下降25%。
生成式AI,这种能够自动生成人类可读文本的先进技术,正在逐渐改变信息检索的方式。用户可能不再需要通过关键词搜索来获取信息,而是可以直接与AI进行对话,获取更精准、更个性化的答案。这一转变对搜索引擎的商业模式提出了新的要求,传统的关键词广告模式可能不再适用。
Gartner建议,企业必须适应这一变化,重新审视并调整其营销渠道策略。未来的成功将取决于企业如何将生成式AI融入其产品和服务中,以提供更高效、更具吸引力的用户体验。同时,搜索引擎提供商也需要不断创新,以满足用户对即时、准确和深度信息的需求。
这一预测预示着互联网信息获取方式的深刻变革,同时也为AI技术在各行各业的广泛应用打开了新的篇章。无论是搜索引擎行业还是相关营销领域,都将面临一次重要的转型期,而如何在变革中找到新的生存和发展之道,将成为所有相关企业必须面对的课题。
英语如下:
**News Title:** “Impact of Generative AI: Search Engine Queries Expected to Decline by 25% by 2026, Industry Set for Transformation”
**Keywords:** Generative AI, search engines, 25% decrease in search volume
**News Content:**
Market analysis giant Gartner recently released a report outlining a major shift即将发生在 the search engine industry. The report highlights that with the rapid advancement of generative AI technology, traditional search engines are facing an unprecedented challenge, anticipating a 25% decline in search volume by 2026 compared to current levels.
Generative AI, an advanced technology capable of producing human-readable text, is gradually transforming the way information is retrieved. Users may no longer need to rely on keyword searches to access information, instead opting to engage in direct conversations with AI for more precise and personalized responses. This shift poses new demands on search engines’ business models, potentially rendering the traditional keyword-based advertising model obsolete.
Gartner advises that companies must adapt to this change, reassessing and adjusting their marketing channel strategies. Future success will depend on how businesses integrate generative AI into their products and services to deliver more efficient and engaging user experiences. Simultaneously, search engine providers must innovate to meet users’ evolving needs for immediate, accurate, and in-depth information.
This forecast signals a profound transformation in how internet information is accessed and ushers in a new chapter for the widespread application of AI technology across industries. Both the search engine sector and related marketing domains are poised for a significant transitional period, with the challenge of finding new paths for survival and growth awaiting all stakeholders.
【来源】https://www.ithome.com/0/750/947.htm
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