《纽约时报》近期宣布，将在今年晚些时候推出一款创新的生成式人工智能广告工具，以提升其广告定位的精准性和效果。据 Axios 报道，这家知名媒体机构正在积极招募合作伙伴，计划从下一季度开始，利用人工智能技术进行广告效果的测试和优化。
这款由《纽约时报》自主研发的GenAI广告工具，旨在通过分析广告活动的具体信息和目标，为营销人员提供智能建议，指出广告活动在哪些方面和平台可能实现最佳的曝光和影响力。这一举措标志着《纽约时报》在数字化转型和广告策略创新上的又一重大步骤。
《纽约时报》的这一新工具预计将在今年下半年全面推向市场，为广告客户提供更高效、更具针对性的投放策略。此举不仅可能改变《纽约时报》自身的广告业务模式，还可能对整个媒体行业的广告实践产生深远影响，推动广告业进入一个更加智能化和个性化的时代。
《纽约时报》的GenAI技术旨在平衡用户体验与广告效益，确保在提供相关性广告的同时，不损害读者的阅读体验。这表明，即便是传统媒体巨头，也在积极探索人工智能技术，以适应不断变化的媒体环境和市场需求。
英语如下：
News Title: “The New York Times Set to Launch AI Advertising Tool, Pioneering a New Era in Media Marketing”
Keywords: New York Times, artificial intelligence, advertising tool
News Content: The New York Times recently announced that it will introduce an innovative generative artificial intelligence advertising tool later this year, aimed at enhancing the precision and effectiveness of its ad targeting. According to Axios, the renowned media organization is actively seeking partners to begin testing and optimizing ad performance using AI technology from the next quarter.
Dubbed GenAI, this advertising tool,自主研发 by The New York Times, is designed to analyze specific details and objectives of advertising campaigns, providing marketers with intelligent recommendations on where and on which platforms their ads may achieve optimal exposure and impact. This move marks another significant step in the newspaper’s digital transformation and advertising strategy innovation.
Scheduled for a full-market release in the second half of this year, the GenAI tool is expected to offer advertisers more efficient and targeted placement strategies. This development not only has the potential to reshape The New York Times’ advertising business model but could also have a profound impact on advertising practices across the media industry, propelling the ad sector into a more intelligent and personalized era.
The New York Times’ GenAI technology aims to strike a balance between user experience and advertising effectiveness, ensuring that relevant ads are delivered without compromising readers’ reading experience. This demonstrates that even traditional media giants are actively exploring AI technology to adapt to the evolving media landscape and market demands.
【来源】https://www.axios.com/2024/02/20/new-york-times-ai-ad-tool
Views: 1