【快手技术创新引领营销新高度，大语言模型能力比肩GPT-4】
在2024年的快手磁力大会上，快手商业化算法负责人江鹏宣布了一个重大突破：快意通用大语言模型在技术上已超越了GPT-3.5。通过千亿级Token的商业知识预训练和百万级商业指令对齐的深度学习，快手成功研发出一款业界领先、专攻营销领域的大型语言模型。该模型能够精准地生成与快手平台风格相契合的营销素材，其在营销领域的表现已经与OpenAI的GPT-4旗鼓相当，标志着快手在内容生成和个性化推荐上的技术实力再上新台阶。
不仅如此，快手在数字化领域的创新也引人注目。其女娲数字人平台现能支持超过2200路数字人24小时不间断直播，极大地丰富了用户体验和内容多样性。同时，盘古视频AIGC（人工智能生成内容）技术的应用，更是将营销转化率提升了33%，显示出快手在人工智能驱动的商业化道路上的显著成果。
这一系列的技术创新，不仅巩固了快手在短视频和直播领域的领先地位，也预示着快手将在未来的内容创作和营销策略上持续引领行业趋势。随着技术的不断迭代，快手有望为用户和广告主创造更高效、更具吸引力的互动环境，推动整个行业的数字化转型。
英语如下：
**News Title:** “Kuaishou’s QuickThought Model Outperforms GPT-3.5, Matches GPT-4 in Marketing Capabilities, Leading the AI New Media Revolution”
**Keywords:** QuickThought Model, Digital Human Platform, AIGC Conversion Rate
**News Content:**
At the 2024 Kuaishou Magnetism Conference, Jiang Peng, the head of Kuaishou’s commercialization algorithm, announced a major breakthrough: Kuaishou’s QuickThought Large Language Model has technologically surpassed GPT-3.5. Through pre-training with trillion-level tokens of commercial knowledge and deep learning with millions of commercial指令 alignments, Kuaishou has developed a leading industry-specific language model for marketing purposes. This model can precisely generate marketing materials that align with the platform’s style, demonstrating performance on par with OpenAI’s GPT-4, signifying a new milestone in Kuaishou’s capabilities for content generation and personalized recommendations.
Furthermore, Kuaishou’s innovations in the digital domain are noteworthy. Its Nuwa Digital Human Platform now supports over 2,200 digital humans streaming 24/7, enhancing user experience and content diversity. The application of Pangu Video’s AIGC (Artificial Intelligence Generated Content) technology has also boosted marketing conversion rates by 33%, showcasing Kuaishou’s substantial achievements in AI-driven commercialization.
These technological innovations not only reinforce Kuaishou’s dominance in the short video and live streaming sectors but also foreshadow its continued leadership in content creation and marketing strategies. With ongoing technological advancements, Kuaishou is poised to create more efficient and engaging interaction environments for users and advertisers, propelling the industry’s digital transformation.
【来源】https://finance.sina.com.cn/7×24/2024-03-26/doc-inaprmts0685258.shtml
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