网页设计和托管巨头Webflow近日宣布了一项重大收购举措，该公司以未公开的八位数价格收购了AI网站优化初创公司Intellimize。这标志着Webflow在估值达到40亿美元的基础上，进一步扩展其业务版图，进军营销优化领域。
Intellimize以其独特的人工智能技术闻名，能够根据不同的网站访客进行个性化定制，提升用户体验和转化率。此次收购将Intellimize的先进技术与Webflow的强大平台相结合，有望为用户提供更为智能、高效的网站建设和营销工具。
据知情人士透露，收购完成后，Intellimize的大约50名员工将并入Webflow团队，这将极大地增强Webflow的研发实力和创新能力。此次合并不仅能够丰富Webflow的产品线，还可能推动整个行业对于网站优化和营销自动化的新一轮探索。
Webflow与Intellimize的联姻，预示着未来网站设计和营销策略将更加注重个性化和数据驱动。双方的结合将可能重塑网站优化的市场格局，为用户带来更先进、更智能的解决方案。对于此次交易的更多细节，双方均未予公开，但业界普遍期待这一合作能够催生出更多创新产品和服务，推动数字营销领域的发展。
英语如下：
**News Title:** “Webflow Acquires AI Website Optimization Firm Intellimize for Eight-Figure Sum, Expanding Marketing Optimization Reach”
**Keywords:** Webflow acquisition, AI optimization, website personalization
**News Content:** Webflow, a major player in web design and hosting, recently announced a significant acquisition by purchasing AI-driven website optimization startup Intellimize for an undisclosed eight-figure amount. This move signifies Webflow’s expansion into the marketing optimization space, building on its $4 billion valuation.
Renowned for its unique AI technology, Intellimize tailors websites according to individual visitors, enhancing user experience and conversion rates. The acquisition merges Intellimize’s advanced technology with Webflow’s robust platform, potentially offering users smarter and more efficient website building and marketing tools.
Sources close to the deal reveal that following the acquisition, approximately 50 Intellimize employees will join the Webflow team, significantly bolstering Webflow’s research and development capabilities and innovation capacity. This merger not only enriches Webflow’s product offerings but also fuels industry exploration into website optimization and marketing automation.
The union of Webflow and Intellimize signals a future where website design and marketing strategies will prioritize personalization and data-driven approaches. The combination is poised to reshape the website optimization market, delivering more advanced and intelligent solutions to users. While specifics of the transaction have not been disclosed, the industry anticipates that this collaboration will give birth to new innovative products and services, propelling the digital marketing sector forward.
【来源】https://techcrunch.com/2024/04/19/webflow-intellimize-acquisition-web-development-ai/
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