北京——中国互联网巨头百度近日公布了其2023年第四季度及全年的财务报告，显示出强劲的盈利增长。据财报显示，百度在2023年全年实现净利润287亿元，相比上一年度增长了39%，总收入达到1345.98亿元。在第四季度，公司营收达到349.51亿元，净利润为77.55亿元，同比增长44%，显示出公司业务的持续稳健发展。
这一显著增长的主要驱动力被归功于百度在人工智能（AI）领域的创新与应用。百度创始人、董事长兼CEO李彦宏在评论财报时表示：“2023年，我们在AI技术的迭代，特别是文心大模型与文心一言的升级，以及产品和服务的重构和商业化方面取得了重大进展。”他强调，这些努力为公司的核心业务注入了韧性，同时也为未来的增长奠定了坚实基础。
百度在AI技术上的投入和突破，尤其是生成式AI和基础模型的研发，被视为公司新的增长引擎。随着AI技术的日益成熟，百度正不断将其应用于搜索、智能云、自动驾驶等多个领域，以实现更高效、更智能的服务模式，这无疑将进一步推动其业务的多元化和盈利能力。
展望未来，百度将继续加大在AI领域的研发投入，致力于通过技术创新引领行业发展，巩固其在智能科技领域的领先地位。李彦宏表示，百度将持续探索AI的无限可能，以期为股东、用户和社会创造更大的价值。
英语如下：
**News Title:** “Baidu’s 2023 Net Profits Soar 39%, Driven by AI-Powered Performance High”
**Keywords:** Baidu’s substantial profit increase, AI growth engine, Robin Li’s future outlook
**News Content:**
**Title:** Baidu Sees 39% Rise in 2023 Net Profits, With AI Business Leading Strong Growth
**Beijing** — Chinese internet giant Baidu recently released its financial report for the fourth quarter and full year of 2023, showcasing robust profit growth. The company reported a full-year net profit of 287 billion yuan, a 39% increase from the previous year, with total revenues reaching 1.34598 trillion yuan. In the fourth quarter, Baidu’s revenues amounted to 349.51 billion yuan, and its net profit was 77.55 billion yuan, up 44% year-on-year, indicating the sustained and stable development of its business.
The significant growth was mainly attributed to Baidu’s innovations and applications in the field of artificial intelligence (AI). Commenting on the financial results, Baidu’s founder, chairman, and CEO Robin Li said, “In 2023, we made significant progress in the iteration of our AI technologies, particularly the upgrading of the Ernie large language model and Ernie Yan, as well as the restructuring and commercialization of our products and services.” He emphasized that these efforts have injected resilience into the company’s core business and laid a solid foundation for future growth.
Baidu’s investments and breakthroughs in AI technology, particularly in the development of generative AI and foundational models, have been identified as the company’s new growth engine. As AI technology matures, Baidu is increasingly applying it to areas such as search, smart cloud, and autonomous driving, fostering more efficient and intelligent service models that will further drive business diversification and profitability.
Looking ahead, Baidu will continue to increase its R&D investment in AI, committed to leading industry development through technological innovation and solidifying its position at the forefront of smart technology. Li expressed that Baidu will persist in exploring the endless possibilities of AI, aiming to create greater value for shareholders, users, and society.
【来源】https://baijiahao.baidu.com/s?id=1792134271536959258
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