阿里巴巴近日推出了一项针对电商领域的创新举措，测试一款名为“绘蛙”的AI营销工具，旨在提升商家和达人的营销效率。据Tech星球报道，阿里已组建了一支专门的AI电商团队，目前正全力开发这款产品。绘蛙的官方网站透露，该工具的开发主体为杭州连凡信息技术有限公司，这家公司的股权100%由阿里巴巴（中国）有限公司持有。
“绘蛙”被设计用于淘宝、天猫平台的商家和内容创作者，它能帮助他们在生成个性化营销文案和训练虚拟AI模特方面实现高效创作。这一功能有望加速商品信息的传播，通过精准的内容推荐，让商品更快地被消费者“种草”，即产生购买欲望。这标志着阿里巴巴在AI电商应用上迈出了实质性的一步，显示出其对电商生态智能化升级的持续探索和投入。
随着人工智能技术在电商行业的深入应用，绘蛙的出现或将引领新一轮的营销模式变革，为商家提供更智能、更便捷的营销解决方案，同时也为消费者带来更丰富、更个性化的购物体验。阿里巴巴的这一举动，无疑再次凸显了其在数字化时代的创新领导力。
英语如下：
News Title: “Alibaba Launches AI E-commerce Tool ‘Huiwa’ to Boost Marketing Efficiency for商家和Influencers”
Keywords: Alibaba AI Marketing, Huiwa Tool, E-commerce Innovation
News Content: Alibaba recently introduced an innovative move in the e-commerce sector with the testing of an AI marketing tool called “Huiwa,” aimed at enhancing the marketing efficiency of merchants and influencers. As reported by Tech Planet, Alibaba has assembled a dedicated AI e-commerce team, currently working intensively on this product development. Huiwa’s official website reveals that the tool is developed by Hangzhou Lianfan Information Technology Co., Ltd., a company whose 100% equity is held by Alibaba (China) Co., Ltd.
Designed for merchants and content creators on Taobao and Tmall platforms, Huiwa is intended to facilitate efficient content creation, generating personalized marketing copy and training virtual AI models. This feature is expected to accelerate the dissemination of product information and, through precise content recommendations, encourage consumers to develop a desire to purchase, a phenomenon known as “grass planting.” This marks a substantial step forward for Alibaba in the application of AI in e-commerce, demonstrating the company’s ongoing commitment to upgrading the intelligence of the e-commerce ecosystem.
With the deepening integration of artificial intelligence technology in the e-commerce industry, Huiwa’s introduction may spark a new wave of marketing model transformations, offering merchants smarter and more convenient marketing solutions. At the same time, it promises to deliver a more diverse and personalized shopping experience for consumers. This move by Alibaba underscores its innovative leadership in the digital age.
【来源】https://mp.weixin.qq.com/s/CrEeBLxzpjd6NQjm9BozcQ
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