在2024年的快手磁力大会上，快手商业化算法负责人江鹏透露了一项重大技术突破。他表示，快手的快意通用大语言模型在经过深度学习和优化后，其性能已经超越了知名的GPT-3.5模型。这一成就标志着快手在人工智能领域的显著进步，尤其是在大语言模型的应用上，已经达到了与OpenAI的GPT-4相当的水平。
江鹏介绍，快意大模型通过进行千亿级Token的商业知识预训练和百万级商业指令对齐，不仅增强了其语言理解能力，还使其在营销领域的应用更为精准。该模型能够自动生成与快手平台风格一致的营销素材，为快手的商业化进程注入了新的活力。
此外，快手的女娲数字人平台同样引人注目，该平台能够同时支持超过2200路数字人24小时不间断直播，极大地拓宽了内容创作和营销的边界。而盘古视频AIGC技术的运用，更是将营销转化率提升了33%，显示了快手在人工智能驱动的营销创新上的强大实力。
这些技术创新的发布，凸显了快手在媒体和营销领域的领先地位，也预示着未来快手将在人工智能辅助的内容创作和商业化道路上持续探索，为用户和广告主带来更为智能、高效的服务。这一消息由新浪财经独家报道，引起了业界的广泛关注。
英语如下：
News Title: “Kuaishou’s QuickMind Language Model Outperforms GPT-3.5, Matches GPT-4’s Marketing Capabilities, Leading the New Media Era”
Keywords: QuickMind Model, Digital Human Live Streaming, Marketing Conversion
News Content: At the 2024 Kuaishou Magnetism Conference, Jiang Peng, the head of Kuaishou’s commercialization algorithm, unveiled a significant technological breakthrough. He stated that Kuaishou’s QuickMind large language model, after deep learning and optimization, has surpassed the renowned GPT-3.5 model. This milestone signifies Kuaishou’s substantial advancement in the field of artificial intelligence, particularly in the application of large language models, reaching a parity with OpenAI’s GPT-4.
Jiang Peng explained that the QuickMind model, through pre-training with trillions of commercial knowledge tokens and alignment with millions of commercial instructions, has not only enhanced its language comprehension but also made its application in marketing more precise. The model can autonomously generate marketing materials consistent with Kuaishou’s platform style, injecting new vitality into the platform’s commercialization process.
Furthermore, Kuaishou’s Nüwa digital human platform has attracted attention, capable of supporting over 2,200 digital humans for 24/7 uninterrupted live streaming, vastly expanding the boundaries of content creation and marketing. The use of Pangu Video AIGC technology has increased the marketing conversion rate by 33%, demonstrating Kuaishou’s formidable strength in marketing innovation driven by artificial intelligence.
These technological innovations underscore Kuaishou’s leading position in media and marketing and foreshadow its continued exploration in content creation and commercialization aided by AI, offering smarter and more efficient services to users and advertisers. This exclusive report by Sina Finance has garnered widespread attention in the industry.
【来源】https://finance.sina.com.cn/7×24/2024-03-26/doc-inaprmts0685258.shtml
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