【小红书悄然内测自研大模型“小地瓜” 开拓社交与搜索新领域】
据36氪近日报道，知名社交电商平台小红书正在内部积极推进一项创新项目，由其AI创新部门负责人张德兵，薯名“宇尘”，领导的团队正在对一款名为“小地瓜”的自研通用大模型基座进行灰度测试。这一举措表明小红书在人工智能领域的技术研发迈出了重要一步。
据了解，“小地瓜”大模型旨在为小红书的产品功能提供强大的智能支持，特别是在社交互动和搜索体验方面。小红书的产品和设计负责人邓超，薯名“樱木”，正专注于利用这一AI技术优化平台的用户体验。邓超的团队将如何将“小地瓜”融入现有的产品设计，以提升用户在内容发现、分享和交流过程中的便捷性和趣味性，引发了业界的广泛关注。
小红书作为集购物分享、生活方式社区于一体的平台，一直在积极探索科技与社区的融合。此次内测的“小地瓜”项目，预示着小红书可能将在社交功能上实现更智能的匹配和推荐，同时在搜索功能上提供更精准、个性化的搜索结果，以满足用户日益增长的多元化需求。
对于小红书而言，自研大模型的开发不仅意味着技术上的突破，也是其在竞争激烈的社交电商市场中寻求差异化优势的重要策略。随着“小地瓜”的逐步成熟和应用，小红书有望进一步提升其在用户心中的影响力，同时也为整个行业树立AI技术应用的新标杆。
英语如下：
**News Title:** “Xiaohongshu Secretly Develops ‘Xiaodigu’: AI Giant Model Set to Transform Social and Search Experiences”
**Keywords:** Xiaohongshu, Self-Developed Large Model, Social Search
**News Content:**
**[Xiaohongshu Quietly Tests Self-Developed Large Model ‘Xiaodigu’ for New Social and Search Frontiers]**
According to recent reports from 36kr, the popular social e-commerce platform Xiaohongshu is internally advancing an innovative project. Led by Zhang Debing, head of the AI innovation department and known as “Yuchen,” a team is conducting a gray-scale test on a self-developed general-purpose large model called “Xiaodigu.” This move signals a significant step forward for Xiaohongshu in AI technology research and development.
It is understood that the “Xiaodigu” model aims to provide strong intelligent support for Xiaohongshu’s product functions, particularly in social interaction and search experiences. The platform’s product and design lead, Deng Chao, nicknamed “Yingmu,” is focusing on leveraging this AI technology to enhance user experience on the platform. The industry is closely watching how Deng Chao’s team will integrate “Xiaodigu” into the existing product design to improve convenience and engagement in content discovery, sharing, and communication.
As a platform combining shopping sharing and lifestyle community, Xiaohongshu has consistently explored the integration of technology and community. The ongoing “Xiaodigu” project hints at the possibility of smarter matching and recommendations in social features, along with more accurate and personalized search results to cater to users’ growing diverse needs.
For Xiaohongshu, the development of a self-researched large model not only signifies a technological breakthrough but also constitutes a crucial strategy to differentiate itself in the fiercely competitive social e-commerce market. As “Xiaodigu” matures and is applied, Xiaohongshu is poised to further strengthen its influence among users and set new benchmarks for AI technology application in the industry.
【来源】https://36kr.com/p/2754311490730760
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