据Business Insider的两位知情人士透露，科技巨头苹果正在积极试验一项基于人工智能的广告投放策略，以优化其App Store的广告服务。这一举措表明，苹果正试图借鉴谷歌和Meta在广告领域的成功经验，利用AI技术提升广告的精准度和效果。
目前，苹果已向部分广告客户推出了测试版产品，该产品能自动决定广告在App Store的展示位置。这一新功能意味着广告客户不再需要手动调整广告投放，只需提供预算、期望的每次获取用户成本、目标受众群体以及目标国家或地区，苹果的算法将自动为广告选择在“搜索标签”、“搜索结果”、“您可能也会喜欢”以及“今日”页面中的最佳展示位置。
苹果的这一改变旨在提供更高效、更智能的广告解决方案，以吸引和满足广告客户的需求。随着App Store的广告位日益成为品牌推广的重要渠道，苹果的AI驱动广告策略可能会进一步提升其在移动广告市场的竞争力。然而，这一变化也引发了关于用户隐私和广告透明度的讨论，因为AI的决策过程可能对用户数据的使用提出新的挑战。
目前，苹果尚未官方确认这一消息，但若这一测试成功，其AI优化的广告投放系统可能会成为苹果App Store广告业务的一个重要里程碑。这也将对整个移动广告行业产生深远影响，推动更多科技公司探索AI在广告投放中的应用。
英语如下：
**News Title:** “Apple Tests AI-Powered App Store Advertising, Automating Promotion Strategies”
**Keywords:** Apple, AI Ads, App Store
**News Content:** According to two sources familiar with the matter at Business Insider, tech giant Apple is actively experimenting with an artificial intelligence-driven advertising strategy to optimize its App Store ads. This move signals Apple’s attempt to emulate the advertising successes of Google and Meta, leveraging AI technology to enhance ad targeting and effectiveness.
Currently, the company has rolled out a beta version of the product to select advertisers, which automatically determines ad placement within the App Store. This new feature relieves advertisers from manual ad adjustments, requiring them only to provide a budget, target cost per acquisition, desired audience, and target countries or regions. Apple’s algorithm will then automatically select the best placements for ads in “Search Tabs,” “Search Results,” “You Might Also Like,” and the “Today” section.
Apple’s change aims to offer a more efficient and intelligent advertising solution to attract and cater to advertisers’ needs. As App Store ad slots increasingly become a vital channel for brand promotion, Apple’s AI-driven ad strategy could bolster its competitiveness in the mobile advertising market. However, this shift has also sparked discussions around user privacy and ad transparency, as AI decision-making might introduce new challenges regarding user data usage.
While Apple has not officially confirmed this development, if the tests prove successful, its AI-optimized ad placement system could mark a significant milestone for its App Store advertising business. It would also have a far-reaching impact on the entire mobile advertising industry, prompting more tech companies to explore AI applications in ad targeting.
【来源】https://www.ithome.com/0/755/049.htm
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