**贝恩资本领投，ML驱动的社交商务购物平台FERMAT完成1700万美元A轮融资**
近日，创新的机器学习驱动社交商务购物平台FERMAT宣布成功获得1700万美元的A轮融资，本次融资由知名投资机构贝恩资本领投。现有投资者Greylock、QED Investors和Courtside Ventures也积极参与了本轮融资，显示出市场对FERMAT商业模式和技术创新的持续看好。
FERMAT致力于为消费者打造无缝的端到端购物体验，同时也为商业品牌提供更高效、更具影响力的广告解决方案。通过运用人工智能和机器学习技术，当消费者通过社交网络、电子邮件或短信与品牌进行互动时，FERMAT能够提供从广告展示、店铺浏览到销售转化的个性化购物旅程，显著提升用户的购物体验和品牌的营销效果。
据BusinessWire报道，这笔资金将主要用于进一步开发FERMAT的技术平台，增强其机器学习算法的能力，以及扩大市场覆盖，吸引更多的品牌合作伙伴和用户群体。随着电子商务与社交媒体的深度融合，FERMAT的创新模式有望重塑社交商务的未来，为行业带来新的增长动力。
贝恩资本的投资代表表示，他们对FERMAT的潜力充满信心，认为其在人工智能驱动的社交商务领域的创新将引领新的行业趋势。这轮融资不仅将加速FERMAT的产品创新，也将推动其在全球市场的拓展步伐，为更多消费者和品牌创造价值。
英语如下：
**Bain Capital Leads $17 Million Series A Funding for ML-Powered Social Shopping Platform Fermat**
Recently, Fermat, an innovative machine learning (ML)-driven social commerce shopping platform, announced the successful closure of a $17 million Series A funding round, led by prominent investment firm Bain Capital. Existing investors Greylock, QED Investors, and Courtside Ventures also participated actively in this round, demonstrating continued confidence in Fermat’s business model and technological advancements.
Fermat is dedicated to providing consumers with a seamless end-to-end shopping experience while offering businesses more efficient and impactful advertising solutions. By leveraging artificial intelligence (AI) and ML technologies, Fermat personalizes the shopping journey from ad exposure, through store browsing, to conversion when consumers interact with brands via social networks, email, or text messages, significantly enhancing user experience and brand marketing effectiveness.
According to a BusinessWire report, the funds will primarily be used to further develop Fermat’s technology platform, strengthen its ML algorithms, and broaden market reach, attracting more brand partners and user demographics. With the fusion of e-commerce and social media, Fermat’s innovative approach is poised to reshape the future of social commerce, injecting new growth momentum into the industry.
A representative from Bain Capital expressed confidence in Fermat’s potential, stating that the company’s innovations in AI-driven social commerce are set to drive new industry trends. This funding round will not only accelerate Fermat’s product innovation but also propel its global expansion, creating value for more consumers and brands.
【来源】https://www.businesswire.com/news/home/20240313207172/en/FERMAT-Raises-17M-Series-A-To-Grow-Its-ML-Powered-Social-Commerce-Shopping-Experience
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