据IT之家报道，市场分析巨头Gartner近日发布了一份引人关注的报告，指出生成式人工智能正对传统搜索引擎构成重大挑战，预计到2026年，全球搜索量可能下降高达25%。这一预测揭示了AI技术在信息检索领域的革新力量，同时也对企业的营销策略提出了新的要求。
生成式AI，以其强大的自然语言处理能力和创新的交互模式，正在逐渐改变用户获取信息的方式。传统的关键词搜索模式可能将不再能满足用户日益增长的个性化和智能化需求。Gartner的报告指出，这一变化迫使企业必须重新评估和调整其营销策略，以适应这个由AI驱动的新搜索环境。
报告中强调，随着搜索行为的演变，企业需要更加注重内容的深度和质量，以及与用户的个性化连接，以确保在搜索结果中的可见性和影响力。此外，企业也需要积极探索利用AI技术，优化自身的在线存在感，以在未来的搜索市场中保持竞争力。
Gartner的预测为全球科技行业敲响了警钟，搜索引擎行业将面临一场深刻的变革，而生成式AI无疑将成为这场变革的引领者。无论是搜索引擎提供商，还是依赖搜索引擎进行品牌推广的企业，都需要紧跟这一趋势，及时调整战略，以应对这场即将到来的变革。
英语如下：
**News Title:** “Generative AI Impact: Search Engine Queries Expected to Drop 25% by 2026, Industry Faces Transformation”
**Keywords:** Generative AI, Search Engines, 25% Decrease in Searches
**News Content:**
Title: Generative AI Reshapes Search Engine Landscape, Gartner Predicts 25% Drop in Queries by 2026
According to IT Home, market analysis giant Gartner recently released a notable report stating that generative artificial intelligence is posing a significant challenge to conventional search engines. It forecasts a global decline of up to 25% in search volume by 2026. This projection underscores AI’s transformative power in the realm of information retrieval and poses new demands on corporate marketing strategies.
Generative AI, with its robust natural language processing capabilities and innovative interaction models, is gradually altering how users access information. The traditional keyword search model might no longer suffice to meet users’ growing demands for personalization and intelligence. Gartner’s report suggests that this shift compels businesses to reassess and adapt their marketing approaches to accommodate the AI-driven new search landscape.
The report emphasizes that as search behaviors evolve, companies need to focus more on content depth and quality, as well as personalized connections with users, to ensure visibility and influence in search results. Moreover, enterprises should explore leveraging AI technology to optimize their online presence, maintaining competitiveness in the future search market.
Gartner’s forecast sounds an alarm for the global tech industry, indicating a profound transformation ahead for the search engine sector, with generative AI set to be a driving force in this change. Both search engine providers and businesses relying on search engines for brand promotion need to align with this trend, promptly adjusting their strategies to address the impending transformation.
【来源】https://www.ithome.com/0/750/947.htm
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