阿里巴巴集团近日宣布，为提升电商营销效率，已组建一支专注于AI技术的电商团队，并正在研发一款名为“绘蛙”的AI电商营销工具。据科技媒体Tech星球报道，这款产品主要面向淘宝、天猫的商家和内容创作者，旨在通过智能化手段优化营销流程。
“绘蛙”由杭州连凡信息技术有限公司负责开发，公开资料显示，该公司为阿里巴巴（中国）有限公司的全资子公司。该工具的核心功能包括自动生成营销文案和训练专属的AI模特，以帮助商家和达人提高创作速度，从而更有效地对商品进行推广和“种草”。
这一举措标志着阿里巴巴在AI电商领域的实质性进展，显示出集团对利用人工智能技术推动电商创新的坚定决心。通过“绘蛙”，商家和内容创作者有望在保持高质量营销内容输出的同时，减轻工作负担，提升整体运营效率。阿里巴巴的这一新尝试，或将引领电商行业进入一个更加智能化、个性化的营销新时代。
英语如下：
**News Title:** “Alibaba Launches AI E-commerce Tool ‘Huiwa’ to Boost Marketing Efficiency for Merchants and Influencers”
**Keywords:** Alibaba AI E-commerce, Huiwa Tool, Merchant Influencer Marketing
**News Content:** The Alibaba Group recently announced that it has established a dedicated AI-focused e-commerce team to develop a new AI-driven marketing tool called “Huiwa,” aimed at enhancing the efficiency of e-commerce marketing. According to tech media outlet Tech Planet, the product is primarily targeted at merchants and content creators on Taobao and Tmall, seeking to optimize marketing processes through智能化 methods.
“Huiwa” is being developed by Hangzhou Lianfan Information Technology Co., Ltd., which public records indicate is a fully-owned subsidiary of Alibaba (China) Co., Ltd. The core features of the tool include the automatic generation of marketing copy and the training of bespoke AI models, assisting merchants and influencers in accelerating their content creation, thereby promoting products more effectively and fostering consumer interest.
This move signifies a substantial advancement for Alibaba in the AI e-commerce domain, demonstrating the group’s steadfast commitment to leveraging artificial intelligence technology to drive innovation in the industry. With “Huiwa,” merchants and content creators are expected to maintain high-quality marketing content output while reducing workload and improving overall operational efficiency. Alibaba’s innovative attempt could potentially usher in a new era of smarter, more personalized marketing in the e-commerce sector.
【来源】https://mp.weixin.qq.com/s/CrEeBLxzpjd6NQjm9BozcQ
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