据Business Insider报道，苹果公司正在积极探索利用人工智能（AI）技术提升其App Store的广告投放效率。此举表明，科技巨头苹果正试图借鉴谷歌和Meta在广告业务上的成功经验，以优化其自身的广告服务。
消息人士透露，苹果已开始对部分广告客户测试一款创新产品，该产品利用AI算法自动决定广告在App Store内的展示位置。目前，苹果的广告产品已覆盖“搜索标签”、“搜索结果”、“您可能也会喜欢”以及“今日”页面的开屏广告。通过这一新测试的系统，广告客户只需要设定预算、每次获取用户的成本目标，以及目标受众和国家/地区，苹果的AI系统将自动分析并决定如何在四个可用页面中实现最佳的广告投放效果。
这一变化意味着苹果正在逐步增强其广告业务的自动化和智能化程度，旨在为广告商提供更精准、更高效的投放策略，同时也可能进一步提升App Store的广告收入。然而，苹果一直以用户隐私保护为重，如何在增强广告精准度的同时，保障用户隐私不被侵犯，将是苹果在推进这一计划时需要平衡的关键问题。
苹果对此消息暂未发表官方评论。但若这一测试取得成功，无疑将对App Store的广告生态产生深远影响，同时也可能引发行业对AI驱动的广告策略的新一轮关注。
英语如下：
News Title: “Apple Tests AI-Powered App Store Advertising, Automating Promotion Strategies”
Keywords: Apple, AI Ads, App Store
News Content: According to Business Insider, Apple is actively exploring the use of artificial intelligence (AI) technology to enhance the efficiency of its advertising within the App Store. This move signals the tech giant’s attempt to learn from the successful ad strategies of Google and Meta, aiming to optimize its own advertising services.
Sources透露, the company has started testing an innovative product with a select group of advertisers. This product utilizes AI algorithms to automatically determine the placement of ads within the App Store. Currently, Apple’s ad offerings span “Search Tabs,” “Search Results,” “You Might Also Like,” and full-screen ads on the “Today” page. With this new testing system, advertisers would only need to set a budget, cost-per-acquisition target, and target audience and countries. Apple’s AI system would then analyze and decide how to optimize ad placement across the four available pages.
This shift indicates Apple’s gradual enhancement of automation and intelligence in its advertising business, aiming to provide advertisers with more precise and efficient strategies. It could also potentially increase App Store ad revenue. However, Apple has consistently prioritized user privacy, and striking a balance between广告精度和 maintaining user privacy will be a key issue for the company as it progresses with this plan.
Apple has yet to comment officially on this development. If the tests prove successful, they will undoubtedly have a profound impact on the App Store’s advertising ecosystem and could spark a new wave of interest in AI-driven advertising strategies across the industry.
【来源】https://www.ithome.com/0/755/049.htm
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