全球领先的数字经济数据供应商Sensor Tower于3月18日宣布，已成功收购知名市场情报平台Data.ai，后者曾以App Annie的名字广为人知。此次战略并购的财务细节未对外公开，但标志着Sensor Tower在提供营销情报解决方案领域的一次重大扩张。
通过此次收购，Sensor Tower旨在构建全新的行业标准，整合双方的优势资源，以提供更为全面的数据分析服务。这将有助于客户更深入地理解市场动态，制定更为精准的营销策略。值得注意的是，Data.ai的客户群包括微软和Sky等大型企业，这些品牌已广泛使用其移动应用智能工具，此次收购将使Sensor Tower能够直接服务于这些顶级品牌，进一步巩固其在市场中的领先地位。
Sensor Tower的这次发展举措预示着公司在全球数字经济领域的影响力将得到增强，尤其是在移动应用市场分析方面。未来，结合Data.ai的深度分析能力，两家公司的合并将为全球企业提供更为强大的数据支持，帮助他们在竞争激烈的市场环境中保持竞争优势。
此次并购不仅体现了数字经济数据市场的整合趋势，也凸显了数据驱动决策在现代商业中的关键角色。随着两家公司的融合，我们可以期待一个更强大、更全面的市场情报平台，为全球企业提供更高效、更精准的市场洞察。
英语如下：
**News Title:** “Sensor Tower Acquires Data.ai, Setting a New Benchmark in Market Intelligence”
**Keywords:** Sensor Tower, Data.ai, Acquisition
**News Content:** Sensor Tower, a leading global provider of digital economy data, announced on March 18 that it has successfully acquired the renowned market intelligence platform Data.ai, formerly known as App Annie. The financial details of this strategic merger have not been disclosed, but it signifies a significant expansion for Sensor Tower in the realm of marketing intelligence solutions.
With this acquisition, Sensor Tower aims to establish new industry standards by combining the strengths of both companies to offer more comprehensive data analytics services. This will enable clients to gain a deeper understanding of market dynamics and formulate more targeted marketing strategies. Notably, Data.ai’s clientele includes major corporations like Microsoft and Sky, which have extensively utilized its mobile app intelligence tools. This acquisition positions Sensor Tower to directly serve these top brands, further solidifying its market leadership.
This development signals an amplification of Sensor Tower’s influence in the global digital economy, particularly in mobile app market analysis. Going forward, the fusion of Data.ai’s advanced analytical capabilities with Sensor Tower will provide global businesses with even stronger data support, enabling them to maintain a competitive edge in the cutthroat market.
The merger not only demonstrates the consolidation trend in the digital economy data market but also underscores the pivotal role of data-driven decision-making in modern business. As the two companies merge, the industry can anticipate a more powerful and comprehensive market intelligence platform, offering global businesses more efficient and precise market insights.
【来源】https://www.cls.cn/detail/1622903
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