【谷歌考虑对AI搜索引擎收费，商业模式或将迎来重大变革】据英国《金融时报》近期报道，全球科技巨头谷歌正考虑对其基于人工智能的搜索引擎服务进行收费，这标志着谷歌自2000年以来依赖广告盈利的商业模式可能迎来重大转变。三位了解谷歌内部情况的知情人士透露，谷歌正在探讨保留标准搜索服务的免费模式，同时将一些高级的AI搜索功能纳入订阅服务中。
这一潜在的改动意味着用户可能需要支付费用才能享受更智能、更精准的搜索体验。据称，谷歌正在评估多种方案，以确定如何平衡用户体验与商业模式。然而，即使付费用户订阅了包含AI功能的高级服务，他们在使用 Gemini 驱动的搜索结果时，仍不可避免地会看到广告。
这一消息在科技和广告行业内引起了广泛关注，因为谷歌的搜索业务一直是其广告收入的主要来源。如果这一计划得以实施，可能会影响谷歌的收入结构，并可能对整个互联网搜索市场的格局产生深远影响。谷歌对此尚未发表官方评论，但这一动向无疑预示着科技巨头们在AI服务商业化上的新探索。
英语如下：
**News Title:** “Google Contemplates Major Shift: AI Search Engine Could Be Fee-Based, Premium Subscription Service on the Horizon”
**Keywords:** Google Search, AI收费, Subscription Service
**News Content:**
“**Google Considers Charging for AI Search Engine, Marking a Potential Shift in Business Model**” – Recent reports from the Financial Times in the UK suggest that global tech giant Google is contemplating charging for its artificial intelligence-based search engine services, signaling a significant change in its广告-driven business model since 2000. According to three insiders familiar with the company’s plans, Google is exploring the idea of maintaining a free standard search service while offering advanced AI search functionalities through a subscription service.
This potential alteration implies that users might need to pay for a more intelligent and refined search experience. The company is reportedly evaluating various options to strike a balance between user experience and its business model. However, even paying subscribers to the AI-enhanced service would still encounter ads when using search results powered by Gemini.
The news has sparked wide attention in both the tech and advertising industries, as Google’s search business has long been the primary source of its ad revenue. If implemented, this plan could reshape Google’s revenue structure and potentially have far-reaching implications for the broader internet search market. Google has yet to issue an official comment, but this move certainly signals a new phase of exploration for tech giants in the commercialization of AI services.
【来源】https://www.ithome.com/0/759/990.htm
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