**Webflow宣布收购AI网站优化公司Intellimize，进军营销优化领域**
近日，全球知名网页设计和网站托管平台Webflow完成了一项重要收购，买下了人工智能驱动的网站优化初创公司Intellimize。这次收购标志着Webflow将进一步扩展其服务范围，进入营销优化的新领域。据透露，Webflow的估值目前已高达40亿美元，此次并购旨在提升其平台的智能化水平，以更好地满足用户对个性化网站体验的需求。
虽然此次交易的具体金额未公开，但据内部消息人士证实，收购价格达到了八位数的水平，显示出Webflow对于Intellimize技术与人才的高度重视。Intellimize以其独特的人工智能技术著称，能根据不同的网站访客进行个性化网站优化，提升用户体验和转化率。
收购完成后，Intellimize约50人的团队预计将整体并入Webflow，这将极大地增强Webflow的研发实力和创新能力。通过整合Intellimize的技术，Webflow预期能够为全球的设计师和营销人员提供更强大、更智能的工具，帮助他们在竞争激烈的数字市场中取得优势。
此次收购是Webflow在数字化转型浪潮中的一次重要战略部署，也是其致力于将复杂的设计和营销工作流程简化为无缝体验的一部分。随着人工智能在网站设计和营销领域的应用日益广泛，Webflow的这次动作预示着未来行业发展的新趋势。
英语如下：
**News Title:** “Webflow Acquires AI Optimization Firm Intellimize for Eight-Figure Sum, Expanding Its Marketing Optimization Reach”
**Keywords:** Webflow acquisition, AI optimization, website personalization
**News Content:**
**Webflow has announced the acquisition of AI-driven website optimization startup Intellimize, marking its entry into the marketing optimization space.**
Recently, the renowned global web design and hosting platform, Webflow, completed a significant purchase of the artificial intelligence (AI) powered website optimization company. This move signals Webflow’s expansion into new territory as it seeks to enhance its service offerings. It is reported that the company is now valued at a staggering $4 billion, with the merger aimed at boosting the intelligence of its platform to better cater to users’ demands for personalized website experiences.
While the exact financial details of the transaction have not been disclosed, insiders confirm that the acquisition price was in the eight-figure range, reflecting Webflow’s high regard for Intellimize’s technology and talent. Intellimize is known for its unique AI capabilities that personalize website optimization based on individual visitors, improving user experience and conversion rates.
Post-acquisition, the approximately 50-person Intellimize team is expected to merge entirely into Webflow, significantly bolstering the latter’s research and development capabilities and innovation. By integrating Intellimize’s technology, Webflow anticipates providing designers and marketers worldwide with more powerful and intelligent tools, giving them an edge in the competitive digital marketplace.
This acquisition represents a crucial strategic move for Webflow in the era of digital transformation and aligns with its commitment to simplifying complex design and marketing workflows into seamless experiences. As AI’s role in website design and marketing continues to grow, Webflow’s action foreshadows new trends in the industry’s future.
【来源】https://techcrunch.com/2024/04/19/webflow-intellimize-acquisition-web-development-ai/
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