中新网杭州4月19日电 (张斌) 在浙江的文旅产业中，一股新鲜血液正在注入，那就是富有创新精神的“Z世代”大学生。他们以独特的视角和前沿的思维，为旅游业带来了前所未有的活力和变革。
近年来，浙江的旅游业在快速发展的同时，也在寻求转型升级。而“Z世代”的大学生们，凭借其对互联网、科技和文化的深度理解，正逐步成为推动这一进程的重要力量。他们将旅游与艺术、科技、环保等元素深度融合，打造出一系列富有创意的旅游项目。
在杭州的一些高校，学生们自发组织，利用VR技术重现历史场景，让游客身临其境地感受文化魅力；有的通过社交媒体平台，推广乡村特色旅游，助力乡村振兴；还有的通过环保旅行项目，倡导绿色旅游，保护自然环境。
这些“Z世代”大学生的实践，不仅丰富了旅游产品的多样性，也为旅游业的可持续发展提供了新的思路。他们的参与，使得浙江的旅游业不再仅仅是观光，更成为了一种文化体验和生活态度的传递。
浙江文旅部门对此表示高度关注和支持，鼓励大学生积极参与旅游业创新，通过举办各类创新大赛、提供创业指导等方式，为他们搭建实践平台，共同推动浙江旅游业的高质量发展。
“Z世代”大学生的活力与创新，正在为浙江的文旅产业注入新的生命力，他们用自己的方式“改造”着旅游业，预示着一个更加多元化、个性化和可持续的旅游新时代的到来。
英语如下：
News Title: “Z-Generation University Students Redefine Tourism Trends: A Zhejiang Cultural and Tourism Perspective”
Keywords: Z-Generation university students, tourism transformation, Zhejiang cultural and tourism
News Content:
HANGZHOU, China, April 19 (Xinhua) — A fresh wave of innovation is coursing through Zhejiang’s cultural and tourism sector, powered by the creative spirit of “Z-Generation” university students. With their unique perspectives and cutting-edge ideas, they are injecting unprecedented vitality and transformation into the industry.
In recent years, while Zhejiang’s tourism industry has been rapidly expanding, it has also sought to upgrade and transform. Z-Generation students, with their deep understanding of the internet, technology, and culture, are increasingly becoming a driving force in this process. They are integrating tourism with art, technology, and environmental protection, creating a series of innovative tourism projects.
At some universities in Hangzhou, students have organized themselves to use VR technology to recreate historical scenes, allowing visitors to immerse themselves in cultural allure. Others leverage social media platforms to promote rural tourism, contributing to rural revitalization, while some advocate eco-tourism through green travel initiatives to protect the natural environment.
These Z-Generation students’ endeavors not only enrich the diversity of tourism products but also offer new perspectives for sustainable tourism development. Their involvement transforms Zhejiang’s tourism from mere sightseeing into a cultural experience and lifestyle transmission.
The Zhejiang cultural and tourism department has shown high interest and support, encouraging students to actively participate in tourism innovation. They do this by organizing innovation contests, providing entrepreneurial guidance, and establishing platforms for practical experience, jointly fostering high-quality development in Zhejiang’s tourism sector.
The energy and innovation of Z-Generation students are infusing new vitality into Zhejiang’s cultural and tourism industry. They are “reshaping” tourism in their own ways, heralding the advent of a more diverse, personalized, and sustainable tourism era.
【来源】http://www.chinanews.com/sh/2024/04-19/10202292.shtml
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