阿里巴巴集团近日推出了一款名为“绘蛙”的AI电商营销工具，旨在提升商家和达人的创作效率。据Tech星球报道，阿里已经组建了一支专门的AI电商团队，致力于研发这款创新产品。绘蛙的官方网站透露，其背后的研发主体——杭州连凡信息技术有限公司，由阿里巴巴（中国）有限公司全资持有。
“绘蛙”主要针对淘宝、天猫平台的商家和内容创作者，通过人工智能技术帮助他们在营销文案的生成和专属AI模特的训练等方面实现自动化和高效化。这一工具的出现，有望为电商行业的商品推广开启新的模式，使商品信息的传播更为迅速，提高用户“种草”（指推荐商品，引导购买）的效率。
此举标志着阿里巴巴在AI电商领域的实质性布局，显示出公司对于技术创新和赋能商家的持续追求。随着AI技术在电商营销中的应用日益广泛，阿里“绘蛙”的推出，预示着未来电商行业可能将迎来一轮以智能化、个性化为特点的营销变革。
英语如下：
News Title: “Alibaba Launches AI E-commerce Tool ‘Huiwa’ to Boost Marketing Efficiency for Merchants and Influencers”
Keywords: Alibaba AI Marketing, Huiwa Tool, E-commerce Strategy
News Content: Alibaba Group has recently introduced an AI-powered e-commerce marketing tool named “Huiwa,” designed to enhance the productivity of merchants and content creators. As reported by Tech Planet, Alibaba has assembled a dedicated AI e-commerce team to develop this innovative product. Huiwa’s official website reveals that the research and development entity behind the tool, Hangzhou Lianfan Information Technology Co., Ltd., is wholly owned by Alibaba (China) Limited.
“Huiwa” primarily targets merchants and content creators on Taobao and Tmall platforms. It utilizes artificial intelligence technology to automate and streamline tasks such as generating marketing copy and training exclusive AI models for virtual models. The introduction of this tool is expected to pave the way for a new model in e-commerce product promotion, accelerating the dissemination of product information and improving the efficiency of “grass planting” (referring to recommending products to encourage purchases).
This move signifies Alibaba’s substantial foray into the AI e-commerce domain, demonstrating the company’s ongoing commitment to technological innovation and empowering merchants. With the increasing application of AI technology in e-commerce marketing, the launch of Alibaba’s “Huiwa” suggests that the industry might witness a transformative shift towards smarter and more personalized marketing strategies in the future.
【来源】https://mp.weixin.qq.com/s/CrEeBLxzpjd6NQjm9BozcQ
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